Honda 2Wheelers India today announced that India’s No. 1 selling scooter brand ‘Activa’ has now created new first as the only scooter brand in the history of Indian two-wheeler industry to achieve 2.5 crore customers mark.
Noteworthy, 20 years ago when the scooter market in India was fast declining, Honda made its solo entry with its first two-wheeler – the 102cc Activa in 2001 and the rest is history! Over the years, Honda’s Activa brand accomplished many milestones on its way to achieving this remarkable feat in its latest BSVI avatar. Activa’s journey of giving Wings to 2.5 crore Indian families & Activating India
India’s love story with the Activa has only gained strength with every generation. In just 3 years of its debut in 2001, Activa became the undisputed leader in the scooter segment by 2003-04. The next 2 years saw it cross the 10 lac cumulative customers’ milestone too.
Powered by true technology leadership and evolution ahead of times, it took the Activa brand 15 years to achieve the initial 1 crore customers in 2015. As scooter acceptability continued to rise, Activa brand accelerated the Activation of India on the move, and become the first choice of India families. Such is the popularity of the brand that the recent 1.5 crore customers were added with 3 times the speed i.e. in just five years.
Noteworthy, this incredible growth came on the heels of technological advancements that positioned Activa as pioneer in the two-wheeler industry. With every new generation of the legend which was born 20 years ago, Honda Activa has introduced Indian riders to advance global technologies ahead of time – be it Combi-Brake System in 2009 (a decade before the norms), Honda Eco Technology (HET) in 2013 or the enhanced Smart Power (eSP) technology and 26 new patent applications in 2020 Activa 6G.
