2018 Mahindra BLAZO X Truck has been upgraded to deliver more fuel economy and offers claimed best in class service and sales experience
Mahindra Truck and Bus today introduced the launch of the BLAZO X, HCV range of trucks, an upgrade of its popular BLAZO trucks. The BLAZO X addresses the rising fuel cost woes of transporters by delivering higher mileage than the BLAZO and ensuring a unique and unmatched mileage guarantee of ‘get more mileage or return the truck’.
The new BLAZO X features many improvements – improved efficiencies in the vehicle’s air management system, rolling characteristics, and the vehicle’s rotating parts among others. In fact, fuel is a major component of a transporters’ operating cost and the launch of BLAZO X comes at a time when fuel prices are continuing their upward spiral. The new BLAZO X series will be available in all platforms, viz., haulage, tractor-trailer and tipper and is equipped with the BLAZO’s hugely successful FUELSMART technology.
The company has also announced the setting up of its express North-South Service Corridor on the 3,800 kms long stretch, from Kashmir to Kanyakumari. This comprises 41 service touchpoints, one every 100 kms, with a guaranteed service reach of 4 hours or Rs. 500 compensation for every hour of delay. This is the second such corridor after the Mumbai-Delhi service corridor which caters to nearly 30% of truck movement.
There is an increase in the share of modern trucks, such as BLAZO, with higher power to weight ratio, better aggregates and modern comfortable cabins. Hence, going forward more and more modern trucks will be seen on the roads since these are better suited to carry additional loads given the new axle loading norms. They can also make faster trips in the borderless era of GST and deliver higher fuel efficiency and lower maintenance costs. Today MTB is already the number 3 player in certain segments and certain markets such as Gujarat, Rajasthan, West Bengal, Punjab, Bihar and Jammu & Kashmir in the HCV category.
The success of the BLAZO Range of Trucks comes from early days. Launched in February 2016, currently, there are 21,000 BLAZO trucks on Indian roads, with nearly 44% of sales being repeated purchases and cumulatively more than 125 crore kms having been covered. The success of the BLAZO can be attributed to its mileage superiority and low cost of ownership which has been attained through increased oil change intervals, reduced oil cost and a class-leading 6 years/ 6 Lakhs kms transferable warranty.
With 2018 Mahindra BLAZO X MTB pioneered the concept of Guaranteed Customer experience through mileage, service & spares. Mahindra BLAZO is the only truck in India that gives six guarantees including guaranteed better fuel efficiency than the existing trucks of their customers or else the customers can actually return their truck. MTB has also guaranteed uptime on its breakdown service by getting the truck back on road in 48 hours, else the company will pay the customer Rs. 1,000/- per day.
Additionally, a guaranteed turnaround of a vehicle in 36 hours at the dealer workshop or the company will pay 3,000/- per day. It is also notable that within just 2.5 years of the BLAZO HCV series launch, MTB has witnessed a substantial increase in volume and doubled its market share growth. MTB’s HCV volumes grew by 79% as of H1-FY2019 compared to a 56% industry growth, garnering a market share of 4.9%.
