LEXUS unveiled the Japan domestic specifications of the new LBX MORIZO RR on Thursday, July 18, which was originally exhibited at the Tokyo Auto Salon held in January 2024. Orders for the Japanese market will be accepted starting today, with the release planned for late August. Additionally, 100 units of the LBX MORIZO RR “Bespoke Build” will be available through a lottery. Applications for the lottery can be submitted at Lexus dealerships within Japan starting from Thursday, July 18, to Wednesday, July 31. Winners will be notified by the dealership.
The new LBX MORIZO RR was developed alongside master driver Akio Toyoda, also known as Morizo, to deliver the refined signature LEXUS driving quality and sophisticated design. This high-performance model is designed to enhance the dialogue between driver and car, evoke spontaneous smiles, and provide an exhilarating out-of-the-ordinary experience. Equipped with a 1.6L inline-three intercooler turbo engine (G16E-GTS), it delivers exhilarating torque and power. To fully utilize this power, the fundamental characteristics of the car were thoroughly refined. A dedicated platform was developed in order to achieve a balance between agility and power. To ensure a high level of control on various road surfaces, the Response-Enhancing Damping Structure (REDS), a world-first*1, was adopted on the front lower arms, enhancing responsiveness while dampening.
Furthermore, in pursuit of the distinctive quietness that is characteristic of LEXUS, source control measures were thoroughly implemented to suppress noise and vibration even during sporty driving. To maximize vehicle performance, features such as a Direct Shift 8AT and a LEXUS*2 first, 6-speed iMT (Intelligent Manual Transmission), have been adopted. Additionally, an electronically controlled full-time AWD has been incorporated to enhance the sporty driving experience.
In terms of design, the aim was to express both luxury and a presence transcending the size hierarchy of the LBX. Drawing from the design concept of “Premium Casual,” which encourages customers to casually use the vehicle in their daily lives, we pursued a design backed by high performance. Exterior features such as exclusive front and rear bumpers, 19-inch forged wheels, colored arch moldings and colored rocker moldings emphasize the low center of gravity and wide stance. For the interior, the aim was to create a sportier space fostering a seamless connection between the driver and car, aiming to enhance the sense of unity with the vehicle and provide an unforgettable driving experience. This was achieved by incorporating dedicated sports seats, aluminum pedals, and interior accents to enhance the joy of driving.
In the “Bespoke Build” program, customers can craft their own unique vehicle from a wide range of variations. Special custom options, such as dedicated brake calipers in Morizo’s signature yellow, are available to enhance the personalized experience for the customer. The goal was to create a casual luxury vehicle that customers would eagerly drive on weekends, much like a favorite pair of sneakers.
