Lexus India, today announced the launch of the all-new 5th generation Lexus RX for the Indian market. First unveiled at the Auto Expo 2023, the all-new Lexus RX boasts of several first-in-segment features and is offered with two powertrains to meet the diverse needs of Lexus guests – the RX350h Luxury Hybrid and the RX500h F-Sport+. Having announced its bookings earlier this year, the all-new Lexus RX has received an overwhelming response from customers. The new-generation SUV has been completely reimagined in the way it looks and drives and is all set to revolutionize the luxury SUV segment in India. The turbo petrol with a strong hybrid powertrain is a segment first and will take on the Germans finally, especially the Mercedes GLE and BMW X5. The SUV will also against the likes of Volvo XC90, Range Rover Sport, Jeep Grand Cherokee and Audi Q7
Commenting on the launch, Mr. Naveen Soni, President, Lexus India, said, “We at Lexus India are thrilled to announce the pricing of the all-new Lexus RX, making it the most competitive SUV in its segment. Ever since we unveiled the new RX at the Auto Expo earlier this year, the luxury SUV has received a phenomenal response, with booking orders crossing way beyond our expectations.
Our guests are at the heart of everything we do, and the all-new RX is a testament to our unwavering commitment towards crafting a better tomorrow. We are confident that it will further bolster Lexus India’s presence in the Indian luxury car market,” he concluded.
The all-new RX is available in two variants at the following prices, Ex-Showroom all India:
· RX 350h-Panasonic – Rs. 95,80,000/-
· RX 500h-Panasonic – Rs. 1,18,10,000/-
Choice of Audio with Mark Levinson and Panasonic
The RX 350h Luxury Hybrid will be powered by a 2.5-liter four-cylinder engine paired with hybrid transaxle and a rear E-Four electric motor, producing 247 total system horsepower, electronically controlled continuously variable transmission, AWD Layout and an impressive acceleration of 0–100 km/hr in 7.9 seconds. RX350h to be made available in eight exterior color options, featuring few exclusive colors such as Red Mica, Deep Blue, Sonic Quartz, Sonic Titanium, and two exclusive interior color options- Solis White & Dark Sepia & Sumi Woodgrain, Medium Brown Bamboo Ornamentation. This time, Lexus’ guests can also choose Sonic COPPER on any Lexus RX, to bring out the model’s seductive forms and emphasize its powerful road presence.
RX500h F-Sport Performance: The RX 500h F-Sport Performance introduces a Lexus first hybrid electric system that integrates the high-torque 2.4-liter turbocharged engine with an e-Axle rear unit. The most powerful RX to date with 366 horsepower and 460 Nm of torque. This performance model delivers a new exciting driving experience, equipped with a six-speed automatic transmission and an acceleration of up to 0–100 km/hr in 6.2 seconds. It utilizes the DIRECT4 drivetrain which supplies optimal power to the e-Axles to provide maximum grip, traction and acceleration in all situations.
With the introduction of standard Lexus Safety System+ 3.0 in the RX line-up, as well as the best-in-class features, Lexus ensures that all its guests have a premium driving experience by refining the vehicle’s characteristics to elevate the signature Lexus ride quality. The driver’s seat is designed to encourage a deeper and more intuitive connection between the car and driver based on the Tazuna concept. Thereby, enabling the driver to enjoy controlling the vehicle, while providing a sense of openness and comfortable interior space.
2023 Lexus RX India features Direct4 Drive force technology, HEV system and a powerful Turbo hybrid performance. Considering the impact of carbon emissions on the environment, Lexus is centered on electrified vehicles such as BEVs, PHEVs, HEVs that contribute to the realization of a carbon-neutral society.
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In the last one year, Lexus India has grown more than 3 times its sale in 2021. With a vision to double its sales in 2023, Lexus India embodies the spirit of Omotenashi and offers exemplary quality and craftsmanship to its guests across India.
Lexus is constantly trying to provide through its physical presence in 16 cities with 23 guest touch points and with the recently introduced Lexus Virtual Dome – a state-of-the-art virtual guest experience center hosted on the Lexus India website.
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