Tata Tiago Monthly Sales Reaches New Benchmark Of 10,000. A la, Maruti, Tata has cracked the entry-level segment
Tata Motors’ most loved hatchback, Tata Tiago has achieved a new milestone in its sales. This much-appreciated brand has recorded highest-ever sales of 9277 units in August 2018. The northern region – Chandigarh Tricity, Haryana, Himachal Pradesh, Jammu & Kashmir and Punjab have contributed the highest volume of sales in August 2018. The top-end trim – XZ is the highest-selling variant, which clearly shows the increase in the new Tata Tiago Monthly Sales.
Extending the hatchback sales, Tata Motors has recently launched of Tiago NRG, positioned as the ‘Urban Toughroader’, an SUV inspired vehicle. With this launch, the Company has entered a new segment and is aiming at tapping new sets of buyers for the company. Available on sale currently, the Tiago NRG is priced at INR. 5.49 lakhs for the petrol version and INR 6.31 lakhs for the diesel version, ex-showroom Delhi.
The Tiago is the first product to showcase the IMPACT Design language and has set many company-firsts in the market. The fresh design of the Tiago has struck a chord among the young customers. More than 50 per cent of the Tiago buyers are less than 35 years of age indicating, high popularity amongst the young generation.
In line with the current market trends, the petrol variant contributed 80% of the overall sales for Tiago last month. The Tiago customers continue to appreciate its entire range of features, chief among which is its premium infotainment system and a best-in-class cabin. The hatchback has also won many accolades for its youthful design and has impressed industry experts and consumers alike with its segment-leading fuel economy.
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