Early indications of a revitalised luxury market are seen following the release of Porsche India’s first quarter sales figures for 2021, with the company realizing its best quarterly results overall in seven years. This achievement makes Porsche one of the fastest growing luxury car brands in India this year. With a defined expansion strategy in place, the brand is looking to further expand its footprint in the market in the next twelve months.
Porsche’s authorized dealers, including the recently added Infinity Cars Pvt. Ltd. responsible for the new showroom in Mumbai, delivered 154 new cars between January to March, 52 per cent growth over the same period last year.
Manolito Vujicic, Brand Head for Porsche India, says the result is welcome news off the back of continuing challenges brought about by COVID-19: “Despite the everchanging pandemic-related measures, we have managed to outperform our quarterly sales results of the past seven years and secured the highest first quarter order intake in five years. This drives our motivation for the coming months. We at Porsche India are incredibly proud of the effort and hard work from our business partners to achieve this result. We must also thank our customers who have remained loyal and helped us achieve this fantastic result to make Porsche India one of the fastest growing luxury automotive brands across the country in 2021.”
The key to this performance has been a number of launches including four variants of the new Panamera luxury performance saloon that resulted in an average of one new delivery every week to the end of March. Porsche India also recorded the highest number of Macan SUVs sold in a quarter since 2015.
The result was a 38 per cent increase in the delivery of SUVs compared to the same period last year along with continuing demand for Porsche’s range of two-door sports cars that rose by 26 per cent for the 911, 718 Boxster and Cayman over the first three months of 2020.
Porsche’s presence in the market has been enhanced with the recent opening of two new facilities. The brand’s first Porsche Studio Delhi engages with owners and enthusiasts in a way that has not been seen before in the country, while the new showroom in Mumbai offers access to the brand’s latest models in a popular location. As part of a clear network expansion strategy, Porsche India plans to open five new facilities in major cities in the next twelve months, underlying the brand’s firm commitment to the Indian market. A new dealer in Bengaluru is to be announced soon. In addition, the plan includes workshop upgrades for current facilities.
The organization has also defined measures to continue the strong performance momentum in the coming months with a focus on further enhanced customer service and product innovations. New attractive offers will include the Appreciation Referral Programme, a platform for existing customers to invite friends and relatives to join the Porsche family to avail exclusive benefits. Porsche India is also preparing for the expansion of its model offering, including the much-awaited launch of the fully electric Taycan in India.
