Ola Electric announced that it will be expanding its existing network of experience centres to include a total of 500 such outlets spanning across the length and breadth of the country by March 2023. With over 200 Ola Experience Centres already operational across all major cities, the company is looking to augment its D2C capabilities to be even closer to consumers and further accelerate India’s EV adoption. Today, 80% of the company’s customers live within 20 km radius of an Ola Experience Centre.
With an aim to provide all services under one roof, Ola Experience Centres allow EV enthusiasts to experience Ola’s EV technology and gather any information regarding the vehicles. They also enable customers to avail test rides of the S1 and S1 Pro, seek assistance in purchase from Ola’s Brand Champions, get details on financing options and culminate into their purchase journey on the Ola app. These Experience Centres also double up as one-stop destinations for all the post sales care and maintenance of Ola scooters.
Anshul Khandelwal, CMO, Ola Electric said, “Since their inception, Ola Experience Centres have turned out to be a great move for us at Ola Electric. The introduction of these physical touch points across the country have brought us much closer to our consumers than ever before and I believe that their contribution to S1 becoming India’s bestselling EV 2W cannot be overstated. These company owned and operated centres not only allow EV enthusiasts to explore and buy our products and get their vehicles serviced but also act as a great platform for us to delve deeper into the minds of our customers and continually improve our products and services. The rapid proliferation of these centres in tier III and IV cities will help us realise the true potential of India’s ever-growing EV market.”
Catering to customers with different range requirements, Ola recently expanded its S1 portfolio to 6 models. Powered by a 2KWh, 3KWh and 4KWh battery pack, the new variants of the Ola S1 Air are now open for reservations at INR 999. The newest variant for the Ola S1 uses a 2KWh battery and while the purchase window for the same is already open, deliveries are scheduled to begin from March 2023.
With the recent expansion of the successful S1 portfolio and the S1 Air in 3 new variants, and across multiple price points, Ola’s mission of ensuring all 2Ws in India are electric by 2025 is closer to being a reality as the company is working towards building a robust roadmap of electric vehicles to accelerate the world’s transition to electric mobility.
