The new MINI family has found a new home in India with the launch of the new MINI Cooper S. The cars will be available as completely built-up units (CBU) and can be booked at all MINI authorised dealers across the country as well as shop.mini.in. Deliveries will begin from September 2024.
Mr. Vikram Pawah, President and CEO, BMW Group India said, “MINI has always rewritten and reinvented itself for the modern day, time and time again without neglecting its own origins and traditions. The new MINI family, with a purist design, an immersive user experience, a responsible attitude and charismatic simplicity, takes the driving fun into a new era. MINI’s constant development and its ability to regularly set new trends have established a strong fanbase in India.”
Modern and colourful, additional stylish ‘Classic Pack’ and ‘Favoured Pack’ are optionally available and offer designs and equipment that give a distinctive character.
The classic round headlights, striking octagonal grille and compact silhouette are the dominant features of the new MINI COOPER S, making the model the characteristic face of MINI. The new MINI Cooper S offers the innovative and efficient petrol engine powered by the latest MINI TwinPower Turbo technology. It mobilises a peak output of 150 kW/204 hp at 5,000 – 6,500 rpm and produces a maximum torque of 300 Nm at 1450-4500 rpm. The car sprints from 0 – 100 km/hr in 6.6 seconds and the top speed is 242 km/h. The 7-Speed Double Clutch Steptronic Transmission offers efficient, comfortable and sporty driving due to a broader gear spread and smalle
Modern, digital and unmistakable, the new MINI family takes driving fun, user experience, and responsible attitude of the brand into a new era, a comprehensive transformation that is reflected in the new design language ‘Charismatic Simplicity’. This combines the traditional MINI values with progressive innovations in a particularly authentic way, reducing the vehicle design to the essentials. The new MINI family shares a purist design that takes equal account of the urban character and the innovative spirit of the MINI community.
Short overhangs, short bonnet, long wheelbase, and big wheels – the proportions of the new model generation are typical MINI. The visual three-part division into the vehicle body, surrounding window area and contrasting roof ensure the new MINI models are instantly recognizable. The surfaces look particularly exciting thanks to an integrative treatment of details. A clearly defined shoulder area gives the new MINI models a decidedly athletic body. A wider stance on the rear, characteristic charisma and a modern minimalist design with clearly designed surfaces, MINI now has a significantly enhanced presence.
The striking appearance of the car is further enhanced by three selectable Signatures Modes (Classic, Favoured and John Cooper Works) for the Daytime Running Lights (DRLs) of the LED headlights and the redesigned matrix rear lights. All three modes begin and end with a specially orchestrated welcome and goodbye animation.
Minimalist design, digital innovations and an immersive user experience are the hallmarks of the interior. The MINI Interaction Unit takes a quantum leap into the digital age with the hi-resolution 240mm Circular OLED touchscreen display. It is the defining feature of the interior with a completely new feel and versatile functions. It has moved closer to the driver and can be operated similar to a smartphone. The new MINI Operating System 9 is optimized for touchscreen and voice control and provides advanced connectivity for maximum ease of use. The new MINI Intelligent Personal Assistant (IPA) can be activated by saying “Hey MINI” to control a wide range of functions such as navigation, telephony, entertainment and others. The innovative MINI Digital Key Plus turns the smartphone into a car key via the MINI App and can be transferred to different users, along with their personal vehicle settings. Head-up Display projects all relevant information directly in the driver’s line of sight. A Fisheye Camera can capture selfies, fun moments and videos with sound, inside the cabin and is capable of transfers via a QR code. Harman Kardon Surround Sound System is an aural treat. Other features include Navigation, Remote Services, Remote Software Upgrades, Apple CarPlay / Android Auto, Teleservices, In-Car Weather and Intelligent Emergency Call.
The new interior experience is mainly created by the textile surfaces. A specially developed knitting process is used to create the easy-care, versatile structure of the two-tone textile. The dashboard and door panels are completely chrome-free and leather-free, using recycled 2D knitted fabric lining. The textile surface is made luminescent by ambient lighting and projections from the MINI Interaction Unit that make even rush hour relaxing. The new multifunction steering wheel adds to hallmark MINI go-kart feeling.
With the MINI Experience Modes, one can choose from several immersive driving experiences, from the race-inspired ‘Go-Kart Mode’ to the energy-saving ‘Green Mode’ or the lively ‘Vivid Mode’ and more. MINI Experience Modes extend the indoor experience by tuning the light, sound and graphics settings.
A distinctive Toggle Bar Island gives access to the important driving functions including start/stop, gear selector, parking brake, experience modes and volume control. General storage area below the toggle bar provides space for a smartphone to be wirelessly charged.
Sports Seats are covered in Vescin – a high-quality, perforated, artificial leather-free upholstery made from recycled materials The panoramic glass roof adds to the bright and spacious atmosphere. Electric seat adjustment with Active Seat for the driver is optionally available.
The ex-showroom prices as follows:
The new MINI Cooper S – INR 44,90,000
