This Independence Day, Royal Enfield and C.L.A.W. Global, a team of Special Forces veterans and multi disciplinary specialists, are celebrating freedom and resilience with a pioneering initiative: Unlimit. Combining the pursuit of adventure motorcycling with the mindset and skills of military special forces training, this initiative aims to push the boundaries of human potential, inspiring participants to realise that true limitations are often only in the mind.
Royal Enfield’s deep-rooted association with the Indian Armed Forces reflects a shared ethos of exploration and growth. The partnership with C.L.A.W. further strengthens this bond, focusing on fostering a mindset of overcoming perceived limits and embracing adventure with an open mind and curiosity. The Himalayas, Royal Enfield’s spiritual home, have always inspired the brand—most recently in the development of the all-new Himalayan 450, a purpose-built machine that embodies the true spirit of adventure. Both Royal Enfield and C.L.A.W. are committed to sustainability efforts in the region, underscoring a collective mission to protect these majestic landscapes and support local communities.
Speaking about this association, Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, “At Royal Enfield, we have a strong belief in building resilience – not just in terms of resilient machines, but also resilient mindsets. Adventure is one of the most powerful ways to build mental resilience, and no one understands that better than C.L.A.W., a group of highly experienced ex-Special Forces operators that have continuously pushed the boundaries of human potential. Just as the Royal Enfield Himalayan is purpose-built to adapt to whatever comes its way, the Unlimit program will empower individuals to adapt and overcome, unlocking their true potential in the process. This is a mission that will transform mind, body and spirit.”
The inaugural phase of this collaboration featured a 7-day multi-adventure expedition on the Royal Enfield Himalayan in the rugged yet tranquil Nanda Devi Sanctuary, Uttarakhand, located at the confluence of the Indo-China-Nepal border. The inaugural ride saw a group of exemplary Military Special Forces veterans, specially-abled adventure enthusiasts, civilian adventure enthusiasts from Royal Enfield and C.L.A.W engage in motorcycle riding combined with multi-adventure activities like rock climbing, white water rafting, trekking, along with essential ‘Life Skills’ training like survival, self-defence, emergency first aid, navigation and search and rescue. This tailor made experience was designed to challenge oneself, and equip and unleash the journey to the realisation of one’s true inner potential.
Commenting on the initiative, Major Vivek Jacob, Founder, C.L.A.W. Global said “This initiative is a new paradigm in the exploration of human potential. A unique merger of motorcycling, mindset, skills, spirit and adventure. Designed to dissolve the assumed limitations of the mind body spirit matrix. To awaken. To unlimit. “
This initiative, set in the Himalayas, marks the beginning of a long-term collaboration aimed at training a diverse group of participants with a ‘Survive, Stabilise and Thrive’ mindset and imparting them with skill sets to survive and thrive for any life adventure. Known as Unlimit, this initiative is set to be one of the marquee rides that invites applications from individuals interested in joining through a rigorous selection process.
Intenders and aspirants who want to take on this adventure can submit their details through an Expression of Interest form, which goes live today.
