Mahindra today announced that the newly launched Thar ROXX has registered 176218 bookings within 60 minutes of booking commencement at 11.00 am.
The unprecedented response reflects the broad appeal of Thar ROXX, captivating customers nationwide. With its head-turning design, refined driving experience, powerful performance, unmatched off-roading capability, top-tier safety features, spacious interiors, and advanced technology, Thar ROXX continues to set new benchmarks as a category disruptor in the SUV segment.
Deliveries of the Thar ROXX will commence on the auspicious occasion of Dussehra. Mahindra is grateful to its customers for the enthusiastic response and remains committed to prioritizing a seamless delivery experience. As deliveries begin, Mahindra will inform customers about their tentative delivery schedules in a phased manner over the next three weeks.
Mahindra is introducing a new Mocha Brown interiors option for the Thar ROXX 4×4 variants. This option, priced the same as Ivory interiors, offers customers more choices to suit their individual tastes. Both interior options feature premium leatherette seats and a color-coordinated theme for those seeking enhanced sophistication.
With more bookings expected for customers after the intial bookings done by first movers and dealerships registering their own. The recent 4×4 pricing and Mocha brown interior additions will help customers book the car as time passes by. The Mocha Brow interior deliveries are delayed till 2025 for which some owners will opt for but the waiting will take a toll, on customers or Mahindra, is yet to be seen. This is considering the brand has a monopoly in 4×4 space, this should not be a problem by a big margin.
Bookings for the Thar ROXX remain open at all authorised Mahindra dealerships and Mahindra website.
