Adishwar Auto Ride India (AARI) has announced a significant price revision for the Moto Morini (MM) Seiemmezzo 650 line-up in India, making premium Italian motorcycles more accessible to enthusiasts. This strategic move aligns with AARI’s 2025 vision for Moto Vault and Moto Morini, reinforcing its commitment to expanding the brand’s reach and appeal in the Indian market. As part of this initiative, AARI has introduced the MY-2025 Seiemmezzo 650 Scrambler and Retro Street models at a new price, enhancing their value proposition for riders who appreciate Italian design, performance, and heritage.
New Ex-Showroom Prices (Effective February 20th, 2025):
MM Seiemmezzo 650 Retro Street: ₹4,99,000 (₹2,00,000 reduction)
MM Seiemmezzo 650 Scrambler: ₹5,20,000 (₹1,90,000 reduction)
These revised prices are applicable across all available Color options, ensuring that customers can enjoy the same premium experience at a significantly lower price. With this pricing update, the Seiemmezzo 650 range strengthens its position as a high-value offering in the premium motorcycle segment.
Speaking on the announcement, Vikas Jhabakh, Managing Director, AARI, said, “Moto Morini has a rich Italian legacy, and we are excited to make these exceptional motorcycles more accessible to Indian riders. This price revision aligns with our commitment to delivering premium products that offer an unbeatable combination of style, performance, and value.”
