Another Honda Best Deal Pre Owned Dealerships Go Live in Tamil Nadu to carter to a market which is rapidly growing in the country
Honda Motorcycle & Scooter India today inaugurated its landmark 150th ‘Best Deal’ outlet. It is an exclusive pre-owned two-wheeler business at Aadhi Honda, Coimbatore, Tamil Nadu. Honda 2-wheelers today also announced that buoyed by growing sales from its organised pre-owned two wheelers business, it has advanced targets for the same. Best Deal is set to have 200 outlets by end of current fiscal year 2017-18.
Honda 2-Wheelers is industry’s first organized retail set-up exclusively for pre-owned two wheelers. These outlets have enabled the company to create more touch-points of interacting with customers and tap into the huge potential that the pre-owned two-wheeler market offers.
Interestingly statics say that in 2017 when new two wheelers industry faced challenges like demonetization and transition from BS-III to BS-IV which lead to a stunted single digit growth, there was a significant boost in demand for pre-owned two-wheelers. In financial year 2016-17, sales of Honda’s pre-owned business Best Deal grew by 23% which is three times that of the new 2-wheeler industry growth of only 7%. Supporting this growth, was the rapid network expansion of Best Deal outlets count by 44% to 147 outlets in FY 2016-17.
Honda’s Best Deal are the first such retail set-up by any two-wheeler manufacturer in India to venture exclusively in the highly fragmented and unorganized pre-owned market. Honda’s Best Deal network now covers 117 cities across 21 states of India.
Through Best Deal, Honda’s organized platform to earlier untapped category of two-wheeler customers helps customers exchange their existing two-wheeler of any make for a brand new Honda two-wheeler. Secondly, some customers who want to buy a refurbished and certified pre-owned Honda two-wheeler and seek the Best Deal in the market.
Best Deal offers comes with 2 Free Services, 6 Months Warranty and genuine after-sales support. The seller receives best price for their two-wheeler. Honda Best Deal outlets verifies owner’s documents and assures hassle free and timely ownership transfer to the new customer, making all of this a tempting deal and approved process.
