Ather Energy, one of India’s first smart electric two wheeler makers announced the deliveries of their flagship scooter Ather 450X, one of the quickest scooters in the 125cc category to begin from November 2020. Ather confirmed that by Q1 of 2021 the Ather 450X will be seen on roads across all the 10 cities announced earlier this year, i.e. in Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Delhi, Ahmedabad, Kochi, Kolkata and Coimbatore. The deliveries will begin in a phased manner beginning with Bengaluru and Chennai first and then the rest of the cities.
Consumer perception around the Ather 450X will change based on trials and the true performance of the vehicle can be experienced. In order to let people experience the vehicle, Ather will be aggressively promoting the vehicle on-ground and begin test rides starting October across all the markets. Ather Energy is also partnering with premium partners across key markets to set up the Ather experience centers. As for public charging, Ather will be setting up its fast-charging network – Ather Grid across each city before delivery so new owners have a hassle-free experience once the vehicle has been delivered. Ather plans to set up 10-15 fast charging points across each city in Phase 1.
Timeline for Deliveries
Bengaluru, Chennai, Hyderabad, Pune – Starting November 2020
Kochi, Kolkata, Ahmedabad – Starting November 2020
Delhi, Mumbai – Starting December 2020
Coimbatore & other cities – Starting Q1 2021
Ather Energy has introduced a new referral program that will benefit their existing customers as well as new owners with monetary credits worth INR 2500. The referral program is live in Bengaluru and Chennai.
As a part of the program, Ather will enable existing Ather 450 owners to share a referral code with their friends. If a purchase is made using the referral code, then both the referrer and referee get monetary credits worth INR 2500 each. Initially, there was a longer wait period for the delivery but now all the pre-ordered Ather 450s will be delivered within three weeks of payment, yet another reason to introduce the vehicle to a friend.
Ather introduced easy ownership models like the exchange of any petrol 2-wheeler for Ather 450, as recommended by the Ather community members and India’s first two wheeler lease program along with the referral program, in addition to all the fiscal incentives offered by the Central and State governments, makes the transition to EVs easier and beneficial.
