BYD launched the premium electric SUV, BYD-ATTO 3, India’s First Sporty Born E-SUV. This marks BYD’s official entry into the Indian passenger vehicle market with its brand mission of “Technological Innovations For A Better Life”.
Equipped with the ultra-safe Blade Battery and the born EV platform (e-Platform 3.0), BYD-ATTO 3 features fast charging from 0% to 80% within 50 mins, a range of 521km according to ARAI tests with a higher battery capacity of 60.48kWh, and a 0-100km/h acceleration time of 7.3s. With a sporty and powerful exterior and rhythmic interior, BYD-ATTO 3 also features L2 Advanced Driving Assistance System (ADAS) BYD Dipilot, 7 airbags, the panoramic sunroof, a 12.8-inch adaptive rotating suspension electronic pad, 360° holographic transparent imaging system, NFC card key, the Vehicle to Load (VTOL) mobile power station and other leading configuration, making this car competitive in the market.
BYD-ATTO 3 is the first model in India built on the e-Platform 3.0, which is designed for the next generation of pure electric vehicles with the Blade Battery, an 8-in-1 electric powertrain, and highly integrated domain controllers. The platform features the world’s first 8-in-1 electric powertrain (with drive motor, motor controller, reducer, onboard charger, DC converter, high-voltage distribution box, vehicle controller, and Battery Management System (BMS) integrated), resulting in a 20% overall size reduction and 15% weight reduction and allowing the overall efficiency to exceed 89%.
BYD-ATTO 3 is powered by the Blade Battery, which passes the nail penetration test, one of the industry’s most rigorous tests for batteries. The battery also emerged unscathed and fully operational after a 46-tonne truck drove over it without exhibiting leakage, deformation, or smoke.
BYD-ATTO 3 features sharp lines and a strong, sporty posture adding to the vigorous aesthetics of the Dragon Face 3.0 design language led by Wolfgang Egger, BYD’s Design Director. Its advanced, intelligent cabin is styled in the spirit of sports and competition. Inspired by the interior design concept of gym and music, BYD-ATTO 3 exhibits passion, energy, and power.
The car is equipped with a panoramic sunroof measuring 1,261mm long and 849mm wide with electric slide and anti-pinch features. It also comes standard with a 12.8-inch adaptive rotating suspension electronic pad supporting a 360° holographic transparent imaging system. The panoramic sunroof and imaging system are the largest among cars in the segment.
BYD-ATTO 3 is also equipped with a mobile power station that allows the vehicle to transform into a super mobile power bank. This power station supports power up to 3.3kw, satisfying most needs of high-power electrical appliances.
BYD-ATTO 3 provides intelligent driving systems and multi-sensor layouts with the BYD DiPilot L2 driving assist system. It is also equipped with 7 airbags, a robust steel body structure, and a safety-oriented chassis design.
The car also has other features such as mobile phone wireless charging, one-touch electric control tailgate, NFC card key, an 8-speaker audio system, electric seat adjustment, voice control, LED headlamps, LED rear lights, multi-color gradient ambient lighting that responds to music rhythm, PM 2.5 air filter, CN95 air filter, etc.
Sanjay Gopalakrishnan, Senior Vice President of Electric Passenger Vehicles of BYD India, said, “We are happy to announce the launch of our much-acclaimed electric SUV in India. With proven and innovative technology, we are on track towards building a stronger ecosystem that facilitates EV adoption in our country. The launch of BYD-ATTO 3 is a step towards this mission. We will constantly contribute to building a greener future.”
“BYD has two plants in India covering more than 140,000 sqm with 3,000 employees and a cumulative investment of over $200 million in the country. We are fully committed to India’s goal of achieving net-zero emissions by 2070 and will promote sustainability and zero emissions by introducing pure electric vehicles and the latest technologies. We intend to sell 15,000 units of BYD-ATTO 3 in India over the next year and plan to set up a local manufacturing facility in the due course.” Added by Ketsu Zhang, Executive Director of BYD India.
BYD has 24 showrooms across 21 cities in India and aims to expand to at least 53 showrooms by the end of 2023. Furthermore, BYD India plans to participate in the Auto Expo 2023 and will debut more products and technologies for the Indian market. BYD will continue to leverage technological innovations for a better life, promote sustainable development of society, and implement its “Cool the Earth by 1°C” initiative.
