CEAT Limited has entered into a strategic partnership with Marangoni S.p.A., a global leader in the tyre retreading industry. This collaboration aims to provide an enhanced customer experience by offering innovative and reliable tyre retreading solutions in the Indian market.
Speaking on the partnership, Lakshmi Narayanan B, CMO of CEAT Limited, said, “CEAT and Marangoni have joined hands in a powerful collaboration, aimed at revolutionizing the truck and bus tyre industry. By combining CEAT’s Superior truck tyres & cutting-edge casing technology with Marangoni’s high-quality retreading, this collaboration promises superior quality and performance to the customers. Beyond profitability, the partnership also emphasizes sustainability by extending tyre life through advanced retreading techniques, making a positive impact on the Transport and Logistics industry’s environmental footprint. Together, CEAT and Marangoni are steering the industry towards a more profitable and eco-conscious future.”
Saurav Mukherjee, Senior VP, Global Sales and Supply Chain, CEAT Limited said, “CEAT and Marangoni have joined forces in a game changer partnership that aims to revolutionize commercial tyre solutions. Through this collaboration, we plan to offer a one-stop solution for premium commercial tyre customers, providing top-quality products and services to optimize fleet operations while reducing overall costs. With CEAT’s expertise in tyre manufacturing and distribution combined with Marangoni’s extensive experience in retreading and fleet management, the alliance is set to meet the evolving demands of the commercial tyre industry. Together, we are committed to delivering sustainable and eco-friendly solutions to drive efficiency and environmental responsibility.”
Matthias Leppert, COO, Marangoni Group, said, “Marangoni is looking forward to join forces with CEAT in order to propose a premium retread to Indian customers starting from the high quality CEAT tyre (casing) and Marangoni’s RINGTREAD technology. This will be an important step to improve the competitiveness of Indian transport companies. Based on this experience CEAT and Marangoni intend to explore common opportunities in other markets too.”
Hemant Kaul, CEO, Marangoni South Asia, said, “In a highly demanding CV tyre market, customer needs can be better met by providing an ideal mix of new tyre, retread and service. The association between Marangoni and CEAT is a great combination of two experts getting together to provide enhanced value to our common customer. CEAT’s customers will now have access to Marangoni’s high-quality retreads while Marangoni’s customers who do not already use a CEAT tyre can be attracted to this unique combination. I look forward to working with my colleagues in CEAT to make this a defining partnership in the Indian market.”
With its extensive presence and a strong reputation for delivering quality products across India, CEAT Limited has become a trusted brand in the tyre manufacturing industry. The company’s focus on customer-centric solutions has earned it prestigious accolades, including the Deming Award and the Light House designation.
Marangoni S.p.A., with over 70 years of expertise in the tyre retreading sector, brings its industry-leading capabilities to the partnership. The company’s unique RINGTREAD system, known for its splice-less retreading process, ensures superior performance, exceptional reliability, and extended tyre life. Marangoni’s established network of franchisees in Maharashtra, Tamil Nadu, Kerala, Telangana, Gujarat, Uttar Pradesh, and upcoming locations in the National Capital Region and Rajasthan further strengthens its ability to serve customers efficiently.
The collaboration between CEAT Limited and Marangoni S.p.A. is driven by the shared goal of providing customers with an unparalleled one-stop solution for their tyre retreading needs. By combining CEAT Limited’s high-quality tyre casings with Marangoni’s advanced retreading technology, customers can experience an optimum solution that offers extended tyre life, superior performance, and cost-effectiveness.
Through this partnership, CEAT Limited and Marangoni S.p.A. aim to expand their franchisee network, ensuring broader access to high-quality, reliable retreads tailored to customers’ specific applications. The synergy between both companies’ expertise and customer-centric approach will drive continuous innovation and deliver superior value to commercial vehicle fleets across India.
