Datsun Signs Aamir Khan as its brand ambassador. Datsun’s clear aim is to fight all its rival with a solid package!
Datsun announced superstar Aamir Khan as its brand ambassador in India. An accomplished film star known for his versatility, Aamir Khan will be seen in Datsun India’s new brand campaign #ExperienceChange.
#ExperienceChange aims to target young, optimistic, energetic and ambitious new generation of consumers. The first campaign featuring Aamir Khan will focus on driving change with Datsun cars built using Japanese engineering and modern design aesthetics.
Commenting on the association, Aamir Khan said, “I am thrilled to be associated with an iconic brand that stands for quality and innovation… I look forward to being a part of the Datsun family and its fascinating growth journey in India.”
#ExperienceChange is a 360-degree multi-media campaign that will go live on all the key platforms – digital, print, radio, TV, OOH, dealerships and city activations this festive season. The campaign will showcase the new GO and GO+ along with Datsun’s highest selling model redi-GO.
The new Datsun GO & GO+ will come equipped with best-in-class standard safety package with Dual front Airbag system, ABS (Antilock braking system) with EBD (Electronic brake-force distribution) and BA ( Brake assist), Rear Parking assist sensors, Driver seat-belt reminder and Follow-me-home escort lighting system standard across all trims.
The new Datsun GO and GO+ will also be launched in two new colors, “Amber Orange” and “Sunstone brown” respectively. The features include grille with more commanding presence, and first in segment LED DRL fashion lamps and best-in-class 14 inch diamond-cut alloy wheels.
The cars have been well crafted with ‘upgraded with refined interiors’. The features include all new dashboard design, sporty instrument cluster with trip computer MFD(Multi-Function display), Anti-fatigue front seats with sporty bolster cushioning, premium instrument panel, first in segment 7-inch touchscreen infotainment system with Android Auto, Apple Car-play, Google Map navigation, App support& voice recognition technology.
