Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has introduced an Assured Buyback Program in partnership with CARS24, India’s leading autotech platform. This unique programme has been introduced as part of The Great Honda Fest campaign, which aims to guarantee a future resale value for new Honda cars purchased, allowing buyers to have complete peace of mind.
As part of The Great Honda Fest’s triple bonanza benefits during October’24, customers can choose from various options, including cash discounts, maintenance packages, assured buyback programme, and stand a chance to win gold worth upto Rs 5 lakh. The newly introduced Assured Buyback Program allows buyers to celebrate their purchase today & drive confidently while ensuring their investment is secure for the future.
Commenting on the Assured Buyback Programme and the partnership, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd. said, “Honda vehicles are known for their outstanding reliability, quality and long-lasting performance which contribute to their strong resale value. Our collaboration with CARS24 to introduce Assured Buyback Programme underscores Honda’s commitment to delivering exceptional value and peace of mind, ensuring that buyers not only enjoy a world class driving experience but also a secure and rewarding resale when it’s time for an upgrade.”
Talking about the partnership, Mr. Ruchit Agarwal, Co-Founder and Chief Financial Officer of CARS24 added, “When I bought my first car, I remember the excitement of every drive, but I also remember that quiet worry: ‘Will I get a fair price when I sell?’ That’s why this program means so much to me. The Assured Buyback Program is designed to give car owners the peace of mind I wish I had. With Honda’s reputation for unmatched quality this program will allow customers to simply enjoy their new cars, knowing that when the time comes, we’ve already secured their next step. It’s about lifting that weight off their shoulders and letting them focus on what truly matters—the drive.”
Picture Caption ( Picture 1 | L-R): Mr. Ruchit Agarwal, Co-Founder and Chief Financial Officer of CARS24, Mr. Gajendra Jangid, Co-Founder and Chief Marketing Officer of CARS24 and Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India at the MoU signing
Key Benefits of the Assured Buyback Program:
No Depreciation Anxiety: Customers no longer have to worry about how much their car will depreciate over time. The guaranteed resale value offers peace of mind from the moment they drive off the lot.
Financial Flexibility: The assured buyback offers the flexibility to plan financial decisions better, especially for those looking to time major life changes, like a new home purchase or another big investment.
New Car Upgrades: Encourages smoother upgrades to more advanced and new energy models over time, contributing to both personal savings and environmental benefits.
Resale Certainty Even in Down Markets: In economic downturns or market slowdowns, customers can count on the guaranteed value rather than relying on unpredictable market conditions.
No Hidden Fees or Surprise Costs: Clear, upfront terms ensure that customers won’t be hit with hidden fees or unexpected charges when it’s time to resell.
Low Stress for First-Time Car Buyers: For customers who may be purchasing their first car, the program removes the guesswork and complexity involved in future resale value, making the entire car-buying process smoother.
In today’s fluctuating market, many car buyers prioritize resale value when making a purchase. The newly introduced Assured Buyback Program directly addresses this concern, ensuring that customers have certainty from the moment they drive their new Honda off the lot.
The Assured Buyback Program is available at all CARS24 outlets and Honda dealerships across India. This festive season, secure the future of your Honda and enjoy the journey ahead with complete confidence.
