Husqvarna India Launch Confirmed. India will get the bikes in late 2018 when the production will shift from Austria to India
KTM and Bajaj celebrate their 10th anniversary of strategic partnership. The products that the Chakan factory makes for KTM includes Duke 125, 200, 250 and 390. The series includes the RC 125, 200, 250 and 390 are produced in Bajaj´s production facility in Chakan/India and are distributed by the two partners globally.
Today the company annouced that the global roll out of the Husqvarna motorcycles in 2018 will happen. A very big news rumor story laid to rest. Husqvarna Motorcycles was founded in 1903 and is the world’s second oldest motorcycle brand, for which KTM has secured a long-term license agreement in the year 2013. After its new positioning, the volumes have sharply gone up to an all-time high with over 30,000 units sold in 2016.
Stefan Pierer, CEO of KTM AG and Rajiv Bajaj, Managing Director of BAJAJ Auto Ltd decided on the strategy to take Husqvarna Motorcycles brand global and scale up the business multiple times. The first models, Vitpilen 401, Svartpilen 401 and Vitpilen 701 will be produced in Mattighofen, Austria, and will be launched in early 2018. Later in 2018, the Vitpilen 401 and Svartpilen 401 production for the global markets will be transferred to Bajaj’s Chakan factory. This deal of cooperation to the Husqvarna Motorcycles brand will elevate the partnership between Bajaj and KTM to the next level.
Increase of KTM and Husqvarna branded motorcycles, produced in India from expected 100,000 in 2017 to over 200,000 units in the next years as Bajaj aims to sell Husqvarna motorcycles at a similar level as KTM products in India and Indonesia to begin with. The Chakan factory produces a lot of products that use the same platform which allows volume for the global market, something that is set plan to exceed 100,000 units in 2017. Also the same is expected to double to 200,000 units sold in the year-ending of 2018.
