Hyundai today announced the landmark achievement of over 1 Million ‘Made in India’ SUVs sold cumulatively across domestic and export markets. On the back of successful model launches, HMIL has redefined customer aspirations to live the Hyundai SUV way of life. This unique lifestyle is fuelled by the unrivalled performance, comfort, convenience, technology and efficiency offered on segment leading Hyundai SUVs. From announcing your arrival in the New TUCSON to a green and eco-friendly SUV experience with KONA Electric, Hyundai offers benchmark SUVs that satiate the diverse needs of Smart Indian customers. To commemorate the achievement, Hyundai has launched the ‘No.1 SUV Maker’ national campaign.
Launched in 2015, CRETA was an instant hit amongst masses. Over the years since launch, CRETA has been a best seller for HMIL, recording cumulative sale of over 5.9 lakh units in the domestic market and over 2.2 lakh units in the export market. Similarly, VENUE was introduced in 2019 as the country’s first Connected SUV. With segment first and best features like Blue Link Connected Technology, 1.0 l Turbo GDi Petrol BS6 engine and 7-Speed DCT, VENUE was able to raise the benchmark in the fast-growing compact SUV segment and carve a niche for itself. HMIL has already sold over 1.8 lakh units of VENUE in the domestic market.
On this historic moment, Hyundai SUV supremacy campaign has been released which showcases the Hyundai current SUV portfolio in their individual natural habitats and brand imagery. The thought behind the campaign is to showcase the imagery of the customers who live Hyundai SUV life. These customers are people who not only overcome their challenges but also have a unique and aspirational mind-set for their lifestyle they want to lead. The campaign will commence from today on mediums like TV & Digital. The campaign will be show cased in various impact properties like IPL among various others.
Commenting on the landmark achievement, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “We are extremely grateful for the love and trust our customers have presented in Hyundai branded SUVs. As frontrunners in the introduction of revolutionary technologies, we continue to establish new milestones and redefine benchmarks across segments. With over 1 Million cumulative SUV sales in domestic and export markets, we have reiterated the promise of Make-in-India over nearly two and a half decades of our presence in India. This achievement also epitomises our manufacturing excellence and the unconditional admiration for Hyundai brand in India. Our journey towards SUV leadership was initiated by brands such as TUCSON, SANTA FE and TERRACAN. Now we have witnessed exponential growth in the segment with the launch of contemporary brands like CRETA and VENUE that have quickly gone on to become well established household names.”
