Japanese Vehicle manufacturer, Isuzu Motors India and TVS Automobile Solutions (TASL), a leader in providing automotive aftermarket solutions inaugurated a ‘multi-brand’ “MyTVS” facility at Torque Isuzu here in Ahmedabad. This facility will deliver multi-brand services under the brand – “MyTVS”.
As an industry first, under this partnership programme, ISUZU dealer partners who have additional capacity can opt to become franchisees of “MyTVS” providing dedicated and shared services within their existing Isuzu service premises itself. The facility of “MyTVS” while within the ISUZU workshop premises will have dedicated facilities for other brands. The predominant part of the workshop will however continue to operate as an exclusive ISUZU facility. Some services will be shared. This will bring about efficiencies and ensure better viability for the dealer while providing more reach for “MyTVS”.
The “MyTVS” facility will offer services such as general service and body/accidental repairs for multi-brand motor vehicles other than ISUZU vehicles. It aims to provide quality services to customers like quick service, speed wash as well as cashless insurance at reasonable costs. The identified manpower is trained with special focus on skill inventory, gap analysis and aggregate repairs for the multi-brand service.
Commenting on the occasion, Mr. Ken Takashima – Deputy Managing Director, Isuzu Motors India, said, “We are constantly working on making our facilities increasingly viable. This unique partnership will enhance the dealer’s ability to offer dedicated services to ISUZU customers as well as connect with customers of other brands. We are delighted to collaborate with TVS Automobile Solutions to offer multi brand services in India. Being an experienced and leading player in the industry, “MyTVS” will offer exceptional services to their customers”.
Says Mr. G. Srinivasa Raghavan, Managing Director, TVS Automobile Solutions Pvt. Ltd., “It is a decisive strategic deal that has the potential to disrupt the way the Indian automobile industry functions. The fact that brick and mortar dealership/service centre are capital intensive, this co-existence model will ease that burden. We see this partnership as a catalyst to thrive on each other’s strengths and customers will be the ultimate beneficiaries. For MyTVS a partner like Isuzu will further strengthen our service portfolio range and help us penetrate in Western part of the country.”
Mr. Kuren Amin, Managing Director, Torque Commercial Vehicles, Ahmedabad, said, “We are extremely thankful to Isuzu Motors and TVS Automobile Solutions for reposing faith in us through this partnership. We are confident that with this partnership we will continue to deliver on both ISUZU and other brand’s customer’s expectations and provide the right service at all times”.
