Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has signed a title sponsorship deal with the Super League Kerala (SLK). This highly anticipated football league marks its debut season, which is set to commence on September 7, 2024, at the iconic Jawaharlal Nehru International Stadium in Kochi and will be called as Mahindra Super League Kerala.
The inaugural season promises to be an exciting event in Kerala’s 2024 sporting calendar, with six franchise teams—Forca Kochi FC, Malappuram FC, Thiruvananthapuram Kombans FC, Kannur Warriors FC, Calicut FC, and Thrissur FC—competing for glory. The event will feature Mahindra’s flagship SUVs, symbolizing the spirit of exploring the impossible, reliability, and style. These SUVs are perfectly suited to meet the aspirations of the dynamic and discerning SUV consumers in Kerala.
Mahindra’s association with Super League Kerala highlights the brand’s deep-rooted commitment to the state of Kerala, a region celebrated for its rich cultural heritage and fervent love for sports. This association also provides Mahindra with a unique opportunity to engage directly with football enthusiasts, resonating with the values of resilience, community, and excellence that both the brand and the sport represent.
Through this and other recent partnerships with the IPL, FIFA World Cup, ICC Men’s Cricket World Cup, and IBA Women’s World Boxing Championships, Mahindra deepens its long-standing dedication to sporting excellence in India.
