Mahindra Group, today handed over the most coveted All-New Thar #1 to Mr. Aakash Minda, winner of the online auction for the very first All-New Thar. Mr. Minda, CEO of Minda Corporation placed a winning bid of Rs. 1.11 crore in the auction outdoing almost 5,500 bidders from over 500 locations across India.
Mr. Minda opted for the fully loaded LX Petrol Automatic Transmission Convertible variant of the All-New Thar and chose Mystic Copper from a range of six eye-catching shades. Mr. Satinder Bajwa, Senior Vice President, Sales and Customer Care, Mahindra & Mahindra Ltd. presented the Thar to Mr. Minda in New Delhi.
Speaking on the delivery of All-New Thar #1, Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd. said, “I would like to congratulate Aakash Minda, as the very first owner of the All-New Thar. This is a historic moment, given the excitement the auction had created. The All-New Thar is a dynamic expression of fun, freedom and independence and will surely make a personalized statement for its owner”.
Mr. Aakash Minda, CEO Minda Corporation and winner of the All-New Thar #1 said, “I am truly excited to own this much-coveted Thar #1 and contribute to a relevant cause. I would like to thank Mahindra for all the personalised touches in my Thar #1 and making it even more special. Afterall owning the Thar #1 is not just about possession but an emotion that makes it special.”
The All-New Thar #1 comes emblazoned with the ‘Thar #1’ badge, distinguishing the owner as the very first one. Other exclusive and distinguishing features on this All-New Thar #1 includes customized badging on the vehicle flaunting the owner’s initials “A.M” and serial number ‘1’ on the decorative plate of the dashboard and leatherette seats.
Mahindra held the online auction for the All-New Thar #1 to raise funds for COVID-19 relief efforts. The winning bidder had the option to choose from three non-profit organisations, to donate the proceeds of the auction, and he opted for the Swades Foundation, with Mahindra matching the winning bid to bring the total donation amount to Rs. 2.22 crore.
All-New Thar has crossed 20,000 bookings, within a month of its launch too. Given the overwhelming response to the All-New Thar, the waiting period ranges between 5 to 7 months, on select variants. The variants that have particularly surpassed all expectations are Hard Top Automatic & Manual (both in diesel and gasoline options).
Keeping the unprecedented demand in mind, the company is fast tracking the process of increasing the production capacity both at its Nasik facility and the supplier end to meet this demand and reduce the waiting period for the customers. Infact the delivery process commenced on 1st November with Thar #1 delivery to Aakash Minda, the online auction winner. The company has also planned mega deliveries of over 500 All-New Thars during the weekend, across the country.The company has put in place a robust customer connect process to reach out to every customer individually and communicate their likely/exact delivery dates, thereby assuring them of their delivery schedule at every step of the waiting period.
