With a focus on spotlighting the thrill of driving, Maruti Suzuki India Limited (MSIL), today unveiled the ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo. This campaign highlights the adrenaline rush that a turbo engine delivers, transforming every journey into an unforgettable adventure. Conceptualized to resonate with the young customers who are adventure seekers and driving enthusiasts, the campaign features a compelling narrative that brings to the fore the spirited driving offered by the FRONX Turbo.
At the core of the ‘Thrill Has a New Shape’ campaign is the idea of ‘Thrill’ – a sensation that resonates with the modern, adventurous Indian customers. The FRONX Turbo, with its responsive engine, agile handling, and optional paddle shifters, offers a drive that is both exhilarating and empowering. This campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement. Creative visuals, high-energy advertisements, and immersive content will be used to capture the essence of the Turbo engine’s thrill. The campaign’s creative direction will focus on FRONX’s cutting-edge technology and the Turbo engine’s spirited performance, appealing to those looking for an exciting drive.
Launched in April 2023, the FRONX struck a chord with the customers, becoming India’s fastest passenger vehicle to achieve 1 lakh sales milestone since launch*, in just 10 months. The contribution of FRONX Turbo to this is considerable, appealing to those who seek a dynamic ride. It is powered by the 1.0 litre K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Offered with the option of a 5-speed Manual and a 6-speed AT with paddle shifters for an increased driving pleasure. The FRONX Turbo offers an impressive blend of performance with fuel efficiency, returning claimed fuel economy of 21.5 km/l with manual transmission and 20.01 km/l with the automatic gearbox.
Maruti Suzuki India also announced its association with the Indian Air Force (IAF) and Uttarakhand War Memorial for the Vayu Veer Vijeta Rally. The Vayu Veer Vijeta Rally has tags like as Himalayan Thunder and “Wings of Glory” Car rally. The core objective of the rally is to honour the brave soldiers who made sacrifice in service of the nation and encourage youth to join Indian Armed Forces. Ceremonial flag-off was done on 1st October, 2024 by Minister of Defence, India, Shri. Rajnath Singh in the presence of other Members of Parliament and senior dignitaries from Maruti Suzuki India Ltd. at the National War Memorial. The formal flag-off is scheduled on Air Force Day, 8th October at THOISE (Transit Halt of Indian Soldiers Enroute (to Siachen)), one of the world’s highest attitude air force stations.
Rally will include 52 participants including Air Warriors, women officers, veterans, and representatives from the War Memorial. It will be joined by three former Air Force Chiefs in various legs. The rally would cover a total distance of 7000 km, from THOISE Air Force Station in Ladakh to Tawang Air Force Station in Arunachal Pradesh. The rally, equipped with 12 Maruti Suzuki Jimny SUVs, will traverse arduous and treacherous terrains, leveraging the Jimny’s off-roading prowess to tackle the challenges over the course.
Supported by Progress, Harmony, and Development Chambers of Commerce and Industry (PHDCCI), New Delhi, the participants will traverse some of the most challenging landscapes, representing the hardships our heroes have endured in securing and safeguarding these terrains. Maruti Suzuki Jimny with its indomitable spirit, will aid the convoy in successful completion of this epic rally from Thoise to Tawang, visiting War Memorials en-route and paying respects to the fallen heroes. Additionally, the rally will have sixteen halts, twenty interactions with students and youth in schools and colleges enroute, aiming to create awareness about the Indian Armed Forces and inspire the youth to consider an illustrious career in the service to the nation.
Commenting on this, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Maruti Suzuki is proud to associate with the Indian Air Force in the Vayu Veer Vijeta Rally, an initiative that honours our armed forces. This rally stands as a symbol of the enduring spirit of the heroes who have given everything in the line of duty. We have a long-standing association with the armed forces and the Jimny is building on that legacy with its legendary off-road capabilities. The Jimny perfectly aligns with the ethos of this mission, and we are proud to have our vehicles to be a part of this rally.”
The rally will pass through key regions such as Leh, Kargil, Srinagar, Jammu, Chandigarh, Dehradun, Agra, Lucknow, Gorakhpur, Darbhanga, Bagdogra, Guwahati, Tezpur to reach Tawang. This initiative stands as a tribute to honour the valiant sacrifices of our heroes and carry forward the legacy of courage and sacrifice left by them.
The Maruti Suzuki Jimny, with its superior engineering and rugged design, will assist Indian Air Force teams to navigate through India’s harsh terrains, from the arid mountains of Ladakh to the challenging steep roads leading to Tawang. Its role in the rally highlights the vehicle’s durability and Maruti Suzuki’s unwavering commitment to initiatives that celebrate national pride and promote a spirit of service.
Maruti Suzuki True Value, India’s most trusted pre-owned car brand, is poised to launch five new brand films under the #SirfTrueValuePe campaign. Building on the past success of the campaign, the latest films aim to further reinforce True Value’s reputation as one-stop destination for seamless buying and selling pre-owned cars, highlighting the platform’s reliability and customer-centric offerings.
Featuring Rajkummar Rao as the brand ambassador, the campaign aims to strengthen True Value’s image as a reliable and transparent choice for pre-owned car buying and selling experience. This includes two films promoting True Value’s Direct-Buy feature by emphasizing the hassle-free experience of selling a car through True Value. Key advantages such as timely payment and easy RC transfer are at the forefront in these films. The remaining three films underscore the comprehensive services customers get when buying a pre-owned car from True Value. These include a rigorous 376 quality checks, 3 free services, verified car history, and up to a 1-year warranty. These features are designed to provide peace of mind with assurance of quality, whether selling or purchasing a pre-owned vehicle from True Value.
‘Gaadi Bikti Hai #SirfTrueValuePe’ commercials, Rajkummar Rao advises customers on the ease of selling their cars at True Value, showcasing benefits like timely payments and RC transfer. In the ‘Gaadi Milti Hai #SirfTrueValuePe’ films, he highlights True Value’s unparalleled buying experience, including 376 quality checks, free services, and a 1-year warranty for pre-owned cars.
The comprehensive 360-degree campaign will be rolled out across multiple platforms, including television, OTT channels, digital media, and social platforms to reach a wide and diverse audience.
