Maruti Suzuki Vitara Brezza iCreate Customization Kits will take customization and personalization of your SUV to luxury car levels
Maruti has never truly been known to a company that would cater to the enthusiast. For sure, it does have some good handling cars in its portfolio, but still the company’s misses that appeal when it comes to engage an enthusiast interest. However, times change and Maruti knows how to change with them too, thus it has just released Customization Kits for Brezza and calls it iCreate’ personalization scheme. Currently, the scheme is exclusive to Vitara only, however we do believe that this love will be given to the Baleno at least in near future as well. The iCreate’ personalization scheme will let the customers to choose from a comprehensive range of customizations for their Brezza. With a options running close to 90 in number it is a pretty vast catalogue for the Brezza owners who wants to have a more personal appeal for their compact SUV.
The iCreate’ personalization scheme offers these options through five different packages. The Sports Accelerate package, Sports Velocity package, Glamour Glitz package, Glamour Elegance package and the Urban Dynamic package. For customers who want even more flexibility and control over the personalization of their Vitara Brezza, an ‘A La Carte’ option will also be available, enabling hand-picking of individual accessories.
All the packages in the iCreate’ personalization scheme takes care of the aesthetics of the car only with no information about any technical updates being available or not in future. The scheme packages include parts such as front grill garnish, garnish for ORVM, body graphics, fog lamp garnish, side and skid plates and accents on the alloy wheels. Going towards the cars interiors, they can now be be equipped with door sill guards, exclusive floor mats, PU seat covers, leather steering wheel and rear-seat entertainment for the Glamour package only.
Maruti understands that its Brezza customers would like to project a more individualistic appeal from their cars. For this the country biggest car maker is certain that most people will be willing to pay a premium over the last price to personalize their car. This can be attributed to the fact that an average customer spends around Rs. 24,000 over the on-road price of the Vitara Brezza on accessories and personalization. Thus making it sound like a pretty neat business for the company to get into.
