MATTER Group, India’s leading electric mobility company, has officially launched its mission, AERATHON Bharat, from the iconic Statue of Unity today. AERATHON Bharat is a pioneering initiative that brings together the people of India on a shared platform, promoting awareness of innovative and sustainable mobility solutions. These solutions are crafted to be versatile and reliable, thriving across the diverse terrains of our great nation.
The starting point of this ambitious journey, standing tall as a tribute to Sardar Vallabhbhai Patel, symbolizes India’s strength, unity, and forward-thinking. It resonates with MATTER’s mission to unite India in its shift toward sustainable and eco-friendly transportation. Against the magnificent backdrop of the Statue of Unity, the AERATHON Bharat sets the tone for a transformative movement in the world of electric vehicles.
“At MATTER, we aim to be a catalyst for the transition from fossil fuels to sustainable energy and mobility options. Our mission is to provide transportation that enriches lives while preserving the planet and delivering unapologetic electric motorbikes. Whether for daily commutes or adventures into new horizons, every ride should evoke a sense of freedom, not guilt about the future,” stated the founders of MATTER, alongside the MATTER team, reaffirming the company’s unwavering commitment to environmental stewardship.
AERATHON Bharat is MATTER’s ambitious mission towards achieving no emissions. This extraordinary journey spans 25,000 kilometers across 25 states, traversing India’s diverse landscapes—from coastal plains and rugged mountains to bustling cities and serene villages. Kicking off in Gujarat, the journey will pause at numerous cultural and environmental landmarks, celebrating India’s rich heritage and natural beauty. This ride showcases the versatility and new experiences offered by electric motorbikes, serving as a platform to promote sustainable mobility, engage with local communities, and raise awareness about the pressing environmental challenges we face. By advocating for sustainable choices, MATTER seeks to inspire individuals and communities to embrace cleaner transportation solutions for the betterment of both people and the planet, while supporting the “Innovate in India” and “Make in India” initiatives.
The AERATHON Bharat mission is rooted in the urgent need to tackle climate change and accelerate the adoption of sustainable options. Through this journey, MATTER aims to highlight the tangible effects of climate change—such as shifts in ecosystems, rising temperatures, and the loss of biodiversity—especially in rural and remote areas. The ride will also celebrate local changemakers and organizations dedicated to sustainable practices, fostering meaningful dialogue and collaboration with them. Each stop along the route will include community interactions, where MATTER will advocate for eco-friendly initiatives, such as embracing electric vehicles, reducing carbon emissions, utilizing renewable energy and safe riding following the traffic rules.
With AERA, the geared electric motorbike, MATTER exemplifies the transformative potential of modern electric vehicles to empower individuals, reduce environmental footprints, and enhance quality of life. AERATHON Bharat transcends a ride that embodies India’s commitment to a greener tomorrow, delivering practical solutions to today’s pressing environmental challenges. Join us on this exhilarating journey as we navigate India’s diverse landscapes, connecting with inspiring changemakers, and work together toward a cleaner, more sustainable and a safer future. By championing sustainable mobility, AERATHON Bharat pays homage to India’s innovative spirit and its commitment to leading the global movement toward a sustainable future.
MATTER is a proud partner of NITI Aayog’s Shoonya – Zero Pollution Mobility Campaign, and the AERATHON initiative is supported by impact-led organizations like EARTHDAY.ORG.
