Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period.
The brand with the Three-Pointed Star made a strong comeback in sales after the initial set back in Q2 (563 units), and registered a growth of 40% in Q4 (2886 units) compared to the preceding quarter (Q3: 2058 units). The Q4 sales performance continued the sales recovery witnessed since Q3 2020, buoyed by the availability of new products, strong festive season and overall positive customer sentiment, influenced by the gradual unlocking of the markets and stabilization of businesses.
Mercedes-Benz also unveiled it’s 2021 motto coined as ‘Reimagining Excellence’, which aims at making the brand more desirable and drawing customers even closer to the Three pointed Star. Mercedes-Benz plans to accomplish this by introducing some of the most desirable products in the Indian market, creating a personalized ‘physidigital experience’ and offering a highly differentiated and best-in-class retail experience.
In addition, focusing on sustainability initiatives will be a key pillar in reimagining excellence. The essence of ‘Reimagining Excellence’ firmly underlines the Three-Pointed Star’s customer-centric strategy, focused on creating differentiated customer experiences, emphasizes on increased digitization and strives to create a highly competitive and future-ready company, that drives delighted customers.
Sales success of the new Long Wheelbase E-Class Sedan continues:
Mercedes-Benz’s comprehensive product portfolio comprising the sedans, the SUVs and the Mercedes-AMG cars, supported Mercedes-Benz India’s sales performance in 2020. The Long Wheelbase E-Class sedan continues its sales success across markets and remains the single highest-selling model for the brand in January-December 2020 period. The SUVs comprising the GLC, GLE and the GLS maintained their momentum, with the GLC remaining the most popular SUV in the portfolio. The GLE and GLS witnessed strong customer traction.
