Mercedes-Benz today, unveiled a one-of-its-kind electric concept show car- Project MAYBACH Virgil Abloh, at the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai.
This exquisite and futuristic concept show car is designed by Late Virgil Abloh and Gorden Wagener reimagining responsible vision of future design. Using complete creative freedom and untethered by production requirements, the design teams conceptualized a vision of future electric travel and created a design unlike anything that has ever been developed by Mercedes-Benz.
Inspired by the great outdoors and recontextualizing a traditionally urban brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupé combines huge Gran Turismo proportions, large off-road wheels, and distinctive attachments.
Project MAYBACH was first launched during Miami Art Week on December 1, 2021. It is the second collaboration between Wagener and Abloh, merging visionary design with a revolutionary approach to luxury. This exceptional car showcases unparalleled craftsmanship and detail, inspired by the idea of rediscovering the great outdoors. It features innovative elements such as a dashboard compass, blending exploration with high-end functionality.
