MG India First Showroom Inaugurated – First Electric SUV EZS To Be Made In India! – This reaffirms MG’s commitment to India
MG India today announced the grand opening of its first and one-of-a-kind flagship experience store at Milestone Experian Centre, Sector-15, Gurugram. Activating its widespread network of 120 centers across India, MG, along with its first Indian dealers, celebrated the inauguration of the flagship store and commenced bookings for the company’s first car in the country – the Hector. The carmaker aims to further expand its network to a total of 250 centers across India by September this year. Customers can schedule test drives for the MG Hector from the nearest showroom beginning 15th June onwards.
MG’s first flagship store, which will also house the brand’s sales operations, is a sharp departure from a typical car showroom. Promising a fresh automotive experience to all visitors, the store has been designed under the brand’s “Emotional Dynamism” philosophy with contemporary brand elements and slick color palettes. On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill in the shape of an “Upturned Mountain”, signifying the confluence of sky and earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements.
Visitors to the store are greeted by well-known British cultural icons such as the Big Ben, the Union Jack, telephone booths and street lamps – incorporated as design elements – as soon as they enter. The MG History Wall’s Magna strip and brickwork texture further accentuate the brand’s strong connection with its home, the UK. A host of curated MG memorabilia is also strategically placed around the entrance, informing visitors of the brand’s past glories. The MG Carfé on the other hand reminds on the significance of greatest conversations over coffee. A 1965 MG Midget on display harkens back to MG’s legacy as a premium carmaker in the era gone by.
The sleek and futuristic interior design provides a sharp contrast to this tribute to the past and underlines MG’s proposition as a new-age carmaker. A large video wall of 36 connected TVs plays artfully-created brand videos to further engage visitors with immersive content about the brand’s history and future vision. This coming together of the past and the present accurately represents the amalgamation of MG’s rich British heritage with its future-ready outlook.
The store also has a section with various vehicle components – such as the “Engineering Corner” featuring the revolutionary 48V Hybrid engine – on display, along with engravings of other state-of-the-art features integrated into MG’s range of internet vehicles.
Prospective customers can approach the configurator wall to define their own MG experience. They can have their choice of model, transmission type, and fuel variant, before proceeding to customize the look, feel and accessories that their MGs will come equipped with. At 55 inches per screen, the configurator wall has the largest live configurator screen and is set up in a 6-by-6 format (36 screens) ensuring an immersive experience. By adding such modern elements to amplify its brand legacy, MG has essentially taken the in-store customer experience to the next level.
Also, MG today announced that its global pure EV – the MG EZS, will be manufactured at its facility in Gujarat, ahead of its introduction in India in December this year. The carmaker, on world environment day, released a video of the first prototype being produced at its state-of-the-art manufacturing facility in Halol.
With a full-sized boot and room for five, the MG EZS is the perfect car for people who want to go electric but also need the space and practicality of a compact SUV. The carmaker aims to contribute towards a better tomorrow for all, by providing environment-friendly mobility solutions, as part of its long-term commitment to the market. Few vehicles are currently being tested in extreme climatic conditions across India.
MG Motor India has so far made an investment of INR 2,200 crores at its plant and has installed an all-new assembly line, a press shop, a body shop, a parts distribution centre, a testing track and a new state-of-the-art training facility in the plant – all within a span of 18 months. The plant also has a captive vendor park to facilitate aggressive localization for all MG vehicles. The company’s first vehicle in India, Hector, will be launched later this month with high level of localized content.
