Nissan India has received a phenomenal response from Indian consumers with over 2,78,000 enquiries and 50,000 bookings for the newly launched Nissan Magnite. 5,000 (10%) bookings on the digital platform and 45,000 through the on-ground bookings at the Nissan dealerships. A clear indication of the convenience that Indian consumers are loving in the new normal. www.nissan.in offers a host of First-in-Industry digital tools including a Virtual showroom, Configurator with Build and Price and even a Virtual test drive.
Approximately 15% of these bookings made were on the CVT models and approximately 60% of them were top-end variants that is XV and the XV Premium. As an industry first on Customer delight, Nissan India has protected the prices for the already booked customers to ensure that they receive the deliveries of the all-new Nissan Magnite on the booking price despite the change in prices on account of escalation of raw material costs. The Waiting period now reaches 7 months!
Customers have been appreciative of the revolutionary pricing for an SUV that is great on style, safety, technology and quality with first in segment features like Around view monitor, Full 7-inch TFT instrument cluster, CVT automatic transmission. This package is complete with class-leading space and the peppy HRA0 turbo engine. This is a testimony that the All-New Nissan Magnite offers fantastic value as one moves up with 20+ first-in-class and best-in-segment features with great quality.
Nissan Magnite offers a choice of Tech pack that expands the choice to 36 combinations to choose from. For the tech-savvy Indian customer, Nissan’s optional ‘Tech Pack’ includes wireless charger, air purifier, ambient mood lighting, puddle lamps and high-end speakers.
The all-new Nissan Magnite is available in 20 grade line-up and over 36 combinations, with each grade walk being carefully curated to meet the aspirations of the discerning Indian customers. The customers have been appreciative of the disruptive pricing which is great on style, safety, technology, and quality equipped with first in segment features like Around view monitor, Full 7-inch TFT instrument cluster, CVT automatic transmission. This package is complete with class-leading space and the peppy HRA0 turbo and B4D engine options.
Nissan India, in February, announced a special Valentine’s programme for its booked and waiting customers. Two rounds of winners have been announced, of which two lucky people, one from city of Noida and one from Bangalore, have got a 100% cash back on their all-new Nissan Magnite. 198 winners also received grade upgrades and other benefits. Soon, the third round of winners will also be announced as a part of this programme in May 2021.
