Nissan Micra Fashion is a limited edition car with exterior and interior styling elements inspired by the leading fashion brand United Colors of Benetton.
Nissan Micra Fashion edition combines Benetton’s Italian fashion sensibilities and global taste with interiors brimming with structured patterns and a subtle array of colors. This new Micra variant was launched today at the United Colors of Benetton store with the car revealed by Bollywood actress Dia Mirza.
Nissan Micra Fashion edition comes with new colors, innovation and sustainability lie at the very foundation of Benetton’s design philosophy, creating strong synergies and making Benetton a befitting inspiration for Nissan Micra’s Fashion Edition. Nissan Micra Fashion edition comes adorned with sporty decals and accentuated bold stripes, with the interior crowned with Benetton signature headrests, the new Nissan Micra Fashion Edition has been designed to spice up the festive season this year. This spirited and stylish car will also feature NissanConnect, Nissan India’s integrated information and communication platform that provides an enhanced driving experience through the user’s smartphone.
The Micra Fashion limited edition will be available during the festive season at INR 6.09 lakhs (ex-showroom, Delhi) across all Nissan dealerships in India. The Nissan Micra has a base of young consumers looking for quality and reliability in their cars. Based on the Micra XL CVT model, the Nissan Micra Fashion gets features such as new body decals on the side and roof; black door mirrors with designer stripes; new designer floor mats; Benetton-signature headrest covers; seats with orange stitching; and European black interiors with orange touches, among others.
The Nissan Micra Fashion Edition comes with:
New exteriors decals
Designer body graphics with Micra decal
Black wheel covers with orange inserts
Bold designer stripes on the exterior door mirrors
Interiors
Orange interior with Piano Black finishes
European black-colored seats with orange stitching
Designer floor mats to match the interior design touches
Designer headrest covers with Benetton signature
NissanConnect connectivity
6.2 touchscreen audiovisual navigation through phone mirroring
Mechanical bits include the same CVT automatic transmission mated with a 1.2L petrol engine. The Nissan Micra’s fuel economy for the CVT automatic variant is 19.34 kmpl under ARAI test conditions. Owners can also avail of the 5-year extended warranty package.
The first 500 customers of the Nissan Micra Fashion limited edition will receive a hamper with exclusive Benetton personal accessories such as belts and designer wallets for both men and women. This is part of the unique marketing association between Nissan and United Colors of Benetton specific to this launch.
The Nissan Micra Fashion Edition will feature the built-in NissanConnect platform with a three-year free service package. NissanConnect includes a suite of connectivity services which offers a host of convenience, navigation and safety applications. It was launched by Nissan India in August 2017.
