Ola Electric says it has successfully finished implementation of its Network Transformation and Opex Reduction Program, a company-wide initiative launched in November 2024 with an aim to reduce cost and improve customer experience. This initiative has delivered a sustainable cost reduction of ₹90 crores per month. As a result, Ola Electric expects to achieve Automotive segment EBITDA breakeven for the next quarter (Q1 FY 26), with the financial impact of these initiatives beginning to fully reflect from April 2025 (Refer to Annexure 1 for details).
This program has encompassed distribution network transformation projects like shutting all regional warehouses and shipping vehicles, spare parts and accessories from the factory directly to stores, automating registration and other processes, and productivity improvements in the sales and service network. In addition to cost savings, these changes have resulted in reducing average vehicle inventory from approximately 35 to 20 days, and reducing delivery time for customers from 12 days to 3-4 days.
The vehicle registration process transformation is in its final stages. The company’s daily registrations have improved significantly, increasing to over 800 per day and crossing the average daily sales for Jan’25 – Feb’25 (Refer to Annexure 2 for details).
With all elements of the Network Transformation and Opex Reduction Program implemented, Ola Electric has delivered on its commitment to operational excellence, and enhanced financial discipline and customer experience. These structural improvements position the company for strong long-term profitable growth and the company expects to achieve Automotive segment EBITDA breakeven in Q1 FY26.
Ola Electric also announced its limited-time Holi flash sale offers for its popular S1 range of electric scooters. Under this special promotion, customers can avail discounts of up to ₹26,750 on the S1 Air and ₹22,000 on the S1 X+ (Gen 2), with the models now starting at ₹89,999, and ₹82,999, respectively.
The company is also offering discounts of up to ₹25,000 on the rest of its S1 range, including all the scooters from its latest S1 Gen 3 range. With both S1 Gen 2, and Gen 3, the company has a vast portfolio of scooters across all price points ranging from ₹69,999 to ₹1,79,999 (after festive discount), making this Holi season the best time to upgrade to EVs.
Adding more colour to its Holi offers, Ola Electric is also offering benefits worth up to ₹10,500. New buyers of S1 Gen 2 scooters can avail 1 year of free Move OS+ worth ₹2,999, and extended warranty worth ₹14,999 at just ₹7,499.
The Gen 3 portfolio comprises the flagship S1 Pro+ 5.3kWh and 4kWh priced at ₹1,85,000, and ₹1,59,999, respectively. The S1 Pro, available in 4kWh and 3kWh battery options, is priced at ₹1,54,999 and ₹1,29,999, respectively. The S1 X range is priced at ₹89,999 for 2kWh, ₹1,02,999 for 3kWh, and ₹1,19,999 for 4kWh, with S1 X+ available with the 4kWh battery and priced at ₹1,24,999. Along with the latest Gen 3 S1 scooters, the company continues to retail its Gen 2 scooters with S1 Pro, S1 X (2kWh, 3kWh, and 4kWh) now starting at ₹1,49,999, ₹84,999, ₹97,999, and ₹1,14,999, respectively. (*All prices ex-showroom, Post FAME , India).
All these initiatives are good signs of the company moving ahead despite a negative sentiment couple of quarters back. Ola continues to fight many battles to win the war against its rivals from the legacy space. A fight that is turning out to be costly, difficult but worth fighting for.
