Royal Enfield, the world’s oldest motorcycle brand in continuous production, today announced the date for its global marquee ride that celebrates the spirit of motorcycling – the Royal Enfield One Ride. One of the world’s largest curated single-day rides, One Ride calls on riding enthusiasts and Royal Enfield riders across the world to come out and ride as one, celebrating the camaraderie and brotherhood. The 10th edition of One Ride will be organised across 35 countries on September 26, 2021, with strict adherence to all COVID protocols.
While One Ride celebrates riders and their common passion and enthusiasm for riding a motorcycle, this year Royal Enfield is rooting for the adoption of Responsible Travel practices by its rider community, in a bid to #LeaveEveryPlaceBetter. Towards this, a behaviour change campaign is being launched to sensitise and encourage riders to – carry their own waste back, support local communities and businesses, avoid single-use plastic during the ride and maintain all COVID protocols.
Further, in-keeping with the core theme of #LeaveEveryPlaceBetter, Royal Enfield has partnered with civil society organisations like Saahas, Waste Warriors, Humanmatrix and Wildlife Conservation & Birds Club, in India, to kick start its journey towards going zero-waste on its rides and events.
Over the past few years, Royal Enfield has made significant efforts towards encouraging riders to travel responsibly especially with its marque rides to the Ladakh region, which have positively impacted the livelihood of local communities. As part of its Social Mission of ‘Responsible Travel’, the brand has introduced several initiatives to empower the locals such as supporting over 60 homestays in remote locations in Ladakh, rural electrification with solar power impacting 682 households in rural Ladakh, tourist centres providing access to toilets & local food, and many more. Royal Enfield also works closely with local administrations to monitor waste management in these regions. This is part of Royal Enfield’s larger program on promoting Responsible Travel and working with local communities at destinations that are frequented by its riders.
This year, One Ride will see motorcycling enthusiasts of all ages from diverse regions and social identities come together on this day for a ride that is inclusive and fiercely unique. The camaraderie of thousands of Royal Enfield enthusiasts will be enlivened over the world as they gear up to participate in One Ride, while creating awareness around and focusing on adopting ‘Responsible Travel’ in a bid to #LeaveEveryPlaceBetter. To ensure riders safety, strict COVID protocols will be followed at all locations. All riders will be checked for temperature and vaccination certificate (one dose or both). Along with this wearing a mask will be mandatory and all riders will be encouraged to keep a safe distance from each other.
One Ride 2021 is being organized across more than 400 cities in India, and 35 countries globally including Argentina, Columbia, Spain, Mexico, Peru, Chile, United Kingdom, Ecuador, France, Uruguay, Costa Rica, Indonesia, Australia, Korea, Japan, Singapore, Spain, Cambodia, Philippines, Thailand, Brazil, Dubai, France, Italy, and Germany among others. Enthusiasts can either join a ride or host a ride by visiting the official website.
