Royal Enfield celebrates a significant milestone in the West region with the launch of its exclusive apparel brand store. This new store, located at the Amanora Mall in Pune at Hadapsar is an exciting addition for the motorcycling community and lifestyle aficionados alike, reflecting the brand’s commitment to providing the highest quality riding gear, lifestyle apparel, and accessories.
Amanora Mall’s prime location and high foot traffic makes it the ideal setting for Royal Enfield’s first exclusive apparel store, offering an immersive shopping experience that extends beyond riding gear. The store showcases Royal Enfield’s commitment to premium, purpose driven products, balancing safety, comfort, and style. In addition to a wide range of riding jackets like the Nirvik V2, Crossroader and Streetwind Eco, the store features helmets and an extensive collection of men’s and womens’ lifestyle apparel, including shirts, t-shirts, trousers, bags, and shoes. Whether you’re riding through the city , off-roading in the mountains or cruising the highways, this store caters to every rider’s mood and journey.
Speaking about the launch, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said “Pune is one of the top cities in India with a vibrant motorcycling culture. With the launch of our exclusive apparel store in Pune, we’re expanding our retail footprint to offer high-quality riding gear and lifestyle apparel with increased accessibility. This new store is dedicated to versatile products designed for exceptional comfort, adaptability, and protection. We remain committed to supporting our motorcycling community ensuring they are prepared for any adventure with safe, functional and stylish ride gear.”
As Royal Enfield celebrates the launch of its exclusive apparel brand store, it also ushers in an exciting new phase in the retail journey of its apparel business. Royal Enfield is set to enhance the shopping experience and continue delivering top-quality products tailored to every rider’s needs. Customers are encouraged to explore the diverse offerings at this new store and stay tuned for future openings that will further enrich their ‘pure motorcycling’ experience.
Royal Enfield also Launches Exclusive and sustainable Women’s Wear Collection: She Rides Her Way
The new range of riding gear offers exciting options for female riders, including:
● Streetwind Eco Riding Jacket: The first sustainable riding jacket for women, made from 75
repurposed PET bottles and 100% recycled materials. | INR 6,500
● Tourer Women’s Riding Jacket: Offers top-tier protection with CE Level 2 SAFE TECH armour
at the shoulders, elbows, and back, crafted from stretchable, breathable polyester mesh.
Features multiple pockets, reflective elements, and CE CLASS A certification. | INR 9,950
● Ride More Leggings: Equipped with CE Level 2 Safe Tech knee protectors and CE Level 1 ESA
hip protectors, these high-abrasion Poly Lycra leggings offer a pre-curved fit, RE branding, two
back pockets, and CE CLASS A certification. | INR 5,500
● Ride More Boots: Made from high-quality, abrasion-resistant leather with a rubber sole and
moulded TPR ankle protector. Features a padded interior, toe shift patch, removable and
washable inner sole, and reflective elements for enhanced visibility. | INR 6,000
● Hustle Women’s Gloves: Made from 100% polyester air mesh with microsuede and poly stretch
fabric, featuring TPR knuckle protection and 4mm rubber sponge palm protection. | INR 990
● Street ace Women’s Gloves: Similar to the Hustle gloves but with full-finger style, offering
ventilation, safety, and a stylish design. | INR 1,290
● Half and Full Face Helmets: Explore our range of helmets designed for maximum safety and
comfort, combining durability with sleek aesthetics. | Starting from INR 2200
The lifestyle apparel line features stylish, trendy, and versatile options that reflect every mood of female riders. This collection includes a Bomber Jacket, Denim Jacket, Riding Denims, Leather Jacket, T-shirts, Vests, Sweatshirts, Reflective Puffer Jacket, and Waist & Thigh Bags. Each piece in the collection is crafted from premium-quality fabrics to ensure both comfort and durability. The range features garments and accessories made from 100% cotton for breathability, nylon for its lightweight strength, stretchable polyester for flexibility, and high-quality leather for a timeless, rugged appeal. Designed to complement the dynamic lifestyles of modern women, celebrating the motorcycling way of life, with prices starting at INR 900
