Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, today announced a significant expansion of its pre-owned motorcycle business, REOWN. Customers and RE enthusiasts in 236 cities across India will now be able to conveniently sell their existing motorcycles and upgrade to a new ride from Royal Enfield’s exciting and capable line-up. REOWN, a transparent platform for buying and selling pre-owned Royal Enfields, was introduced in 2023 in select cities.
REOWN will be available to customers through Royal Enfield’s 475 dealerships in 236 cities covering 24 Indian states and union territories. It will uphold the company’s commitment to offer a range of motorcycles that combine reliability and pure motorcycling experience. Apart from network expansion, Royal Enfield also introduced its first-ever loyalty program with exchange benefits for customers who wish to upgrade from a pre-owned Royal Enfield motorcycle to a new one through REOWN’s RE-to-RE exchanges.
Commenting on the expansion of the REOWN, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield said, “At Royal Enfield, we are constantly innovating to ensure we extend the joy of owning a Royal Enfield to riding enthusiasts. REOWN’s expansion to cover 236 cities from just select cities within a year is an extension of our promise to provide enthusiasts with a hassle-free and transparent way of owning a Royal Enfield, whether it is their first or a cherished upgrade.”
REOWN is designed to meet the increasing passion and desire for Royal Enfield motorcycles among riding enthusiasts. It serves as a one-stop solution for customers interested in owning pre-owned Royal Enfields with an aim to simplify ownership and upgrades while providing trust, convenience, and complete brand assurance. REOWN offers both in-store and online options, making it easy for customers to buy, sell, or exchange their Royal Enfield motorcycles. Sellers can schedule a free-of-cost inspection for their motorcycle at any location by completing an online form. REOWN has also partnered with Adroit Auto, SAMIL & Instabid to facilitate exchanges of non-RE motorcycles as well. Every pre-owned motorcycle listed on REOWN is certified by Royal Enfield and undergoes 200+ technical and mechanical checks and is refurbished using genuine parts at authorized Royal Enfield service centers. Furthermore, these motorcycles come with a 12 months brand warranty and include two complimentary services.
