Tata Bolt And Zest Fleet Market Entry is plain disappointing because these revolutionary cars deserves personal garages more than anything else
If you are on the roads every day like we are, you can see almost every compact sedan car that has every been produced into the taxi market. A car that fits the bill of fleet operators like no other. There are petrol and diesel engine options, there is a lot of space in the back and a boot. These cars fit the sub four meter mark so they are quite cheap to buy and base variant prices are just to hard to ignore for fleet operators. Hyundai Xcent, even the new Ford Aspire, The Maruti Dzire, Honda Amaze, all these cars have been seen in the Fleet market. This is something that we are used to.
However, watching the Zest and Bolt enter the market is something we cannot gulp down. The cars are revolutionary in the segment. The only car which offer dynamics, styling, features, safety and every day practicality to a new level. Sure, everyone thinks that Tata isn’t new to the fleet market but with these cars, this wasn’t suppose to happen.
The Bolt’s pricing was a mistake by Tata Motors and the reason the Zest also suffered to see this day. One of the many reasons this is disappointing is because this was the manufacturer big bang re-entry into passenger vehicle maerket. There was an initial boost and it worked, but post that till today numbers weren’t great. Tata Motors had no other option left to put them into the cab market and it was inevitable too after the launch of Bolt.
Good news is that the Tiago and upcoming Kite 5 sedan are the other two vehicles in the B segment market that can take Tata Motors to all new level. Tiago is already something everyone loves. Right from the critics to the audience and may be the competition too. Nexon SUV, which is the EcoSport rival and the Duster/Creta rival which will come later in 2018/2020 will also help Tata get what they want. That is more share in the small car market. Top-end of the market includes a new Safari in 2020 along with a premium SUV in above it and the crossover Hexa, which is set to come in 2017. Good times ahead? Sure thing, let’s hope everything falls right into place.
