Mumbai, April 06, 2022: Defining a new era of SUV design, Tata Motors today showcased its Electric SUV Concept – CURVV. Conceptualised to offer practicality and elegance, all whilst exuding dynamism and unmatched road presence, the Concept CURVV is Tata Motors’ rendition of the modern SUV typology. Expected to storm the market within the next two years, this Concept will introduce India to a unique, edgy and sporty coupe body style which in the past has only been prevalent in the high end luxury segment. The Concept CURVV in its production ready avatar will first enter the market as an extension of the company’s ever evolving Electric Vehicle (EV) portfolio which will subsequently be followed by its Internal Combustion Engine (ICE) counterpart.
Tata Motors has been a pioneer in the Indian SUV market, always pushing boundaries of technology and innovation while developing products for India. The Concept CURVV is here to take this legacy forward. With the design philosophy of ‘Less is More’, this Concept is a progressive and modern SUV which represents simplicity in complexity. Its striking silhouette coupled with its dynamic proportions, design differentiation and spacious interiors make for an SUV that expresses a strong character while also being effortlessly elegant.
Additionally, the Generation 2 EV architecture will be advanced, flexible and capable of offering multi-powertrain options. Products on this architecture will be crafted to deliver a higher range while retaining the credibility and reliability standards set by the Generation 1 products powered by Ziptron.
The Concept CURVV in its production version will provide customers with unprecedented versatility of use while giving rise to a new breed of vehicles in India that provides its users with a true lifestyle mobility solution to enjoy – A vehicle that is combining functional attributes without compromising its premium aesthetic. It will be a suitable fit for the fast-paced life of urban dwellers who appreciate and expect shorter charge time, interactive and intuitive interfaces, quicker response, and feature comfort not only in their everyday lives but also from their cars.
The CURVV concept from Tata Motors introduces a dynamic and modern SUV typology. Merging the toughness and durability of an SUV with an elegant and sporty silhouette of a Coupe;
the C URVV has found the perfect balance between elegance, performance, and practicality.
The exterior design has a charismatic presence with a raised ride height, tough cladding and dynamic proportions. The large offset of the front and rear fenders gives a sense of power on the wheels. This, along with the strong section through the cladding help set up a solid and balanced stance. The slim upper DRL and triangular headlamp design give a recognizable signature and incorporate an animated welcome feature as one approaches the C URVV. Signature LED lamps that surround the rear screen are a unique feature, and together with the horizontal light bar, they reinforce the width and a high-tech feel of the concept.
The front lower bumper has a grooved pattern that gives a feeling of precision, a theme that is repeated at the rear and on the wheels’ aero blade design, giving a connected and holistic feel. The Day Light Opening has a typical SUV coUpe like graphic which flows into the C- pillar and deck lid. The wheel arch Padding and lower sill give a real sense of toughness and durability that an SUV needs, while the high-gloss black finish gives a premium feel.
There is a strong aerodynamic theme running through the SUV. The floating bonnet allows airflow to channel underneath, exiting through triangular features further up the surface. The floating C-pillar continues the aerodynamic theme, with airflow across the body side and underneath the pillar, exiting at the side of the rear screen. The wheels also have aero blade inserts to close up the open area and allow better airflow across the surfaces, and diamond-turned finished surfaces give a high graphic aI contrast.
The interior is impressively spacious and focused. Resolutely modern and uncluttered, it integrates state-of-the-art onboard technologies and HMI. The real premium feel of the cabin is achieved by curating a strikingly dynamic interior with a bold yet smart color, materials, and finishes direction. The carefUlly selected elements of the interior illustrate the brand vision and appeal to the active customer. Smart interior packaging will allow for generous space for occupants and luggage alike.
A large panoramic glass roof integrates the rear spoiler with the roofline. II also provides the cockpit with a sense of freedom and lots of natural light. The split rear spoiler allows the centre line to maintain the SUV Coupe silhouette while flowing into the rear screen through the short decklid. With an inherently expressive design, the concept C URVV will appeal to new-age progressive customers who are ahead of the curve and truly appreciate the value of #DifferentByDesign.
