Sunday, September 8, 2024

Tata Curvv EV Launched At An Segment Defining Price Tag!

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Tata Motors has launched the Curvv EV at an excellent price tag. The Curvv ICe has been revealed, the prices are set for September 2, 2024. The Curvv.ev is a non-traditional typology. Merging the toughness and durability of an SUV with an elegant and sporty silhouette of a Coupe; the Curvv.ev has found and retained the perfect balance between elegance, performance and practicality. It combines great design with a superior product, making it the best offering yet for the Mid SUV segment.

Its exterior boasts of a differentiated coupe design made to look more premium with flush door handles. The R18 alloy wheels with Aero Inserts along with the squared wheel arches lend their sportiness to the premium design. Highlighting the design meets tech approach, the Curvv.ev comes with Smart Digital Lighting such as Smart Digital Connected DRLs with Welcome & Goodbye Animation, Smart Charging Animation, Sequential turn Indicators, LED Projector Head Lamp, LED Front fog lamps with Cornering function, Smart Digital Connected LED Tail lamps with animation, Smart digital steering wheel, Electric Front Charging Lid with Auto open/closing, Digital Dashboard, Phygital Control Panel, Voice assisted Panoramic Sunroof with Mood lighting and a Smart Digital Shifter.

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The Panoramic Sunroof provides the cockpit with a sense of freedom and lots of natural light in the day while the Multi Mood Ambient Lighting provides its passengers with a sense of comfort and belonging. In terms of utility, the Curvv.ev comes with the best in segment boot space of 500 litres which is further accentuated by the extra space of 11.6 litres provided in the Frunk upfront, a fundamental requirement for customers of this category. The Curvv.ev will be available in an exciting colour palette – Virtual Sunrise, Pure Grey, Pristine White, Flame Red and Empowered Oxide, depending on the persona one chooses.

The Curvv.ev incorporates top-of-the-line features typically found in premium segments, enhancing its value proposition. It is meticulously designed inside out with immense focus on comfort and convenience, making its inmates experience the true meaning of effortless luxury. With Advanced Comfort Seats, Front Seat Ventilation, 6 Way Power adjustable driver seat, 6 Way adjustable co-driver seat, Grand Centre Console, Cooled Glove Box and Front & Rear Fast Charge C Type 45W, this SUV Coupe has a front row like no other. On the rear, the car comes with 60:40 Rear Split Seats with a Centre Armrest, 2 stage rear seat reclining and Rear AC Vents.

Equipped with Automatic Headlamps, Rain sensing Wipers, Fully Automatic Temperature Control with Express Cooling, coupled with Cruise Control, Keyless Entry and Push-Button Start, the Curvv.ev also scores high on convenience as well.

Built on the advanced acti.ev architecture, the Curvv.ev offers exhilarating performance of 123 kW / 167 PS power propelling it from 0-100km/h in 8.6 seconds. With the largest battery pack options of 45 kWh (502 ARAI certified range) and 55 kWh (585 ARAI certified range), the Curvv.ev is not only your ride for your daily needs but is also your best companion for long drives with your loved ones. The 55kWh battery pack incorporates prismatic cells (1.2C rated) for significantly faster charging speeds, enabling charging from 10 – 80% in just 40 minutes or for quick top-ups of upto 150 km of range in just 15 minutes.

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With 3 drive mode combinations as standard (Eco, City and Sport), Multi-Mode Regen with Paddle Shifters, High Ground Clearance of 190 mm for Curvv.ev 45 and 186 mm for Curvv.ev 55, Smart power electronics and multiple charging options, the Curvv.ev is engineered for best in class performance.

Powered by the Snapdragon Digital Chassis Platform by Qualcomm, the Curvv.ev sets a new benchmark for innovation in this segment. It further comes loaded with features such as 31.24 cm Cinematic Touchscreen by HARMANâ„¢, 26.03 cm Digital Cockpit, Cinematic Experience with Arcade.ev and its host of 20+ apps, JBL cinematic sound system, Advanced OTA capabilities, V2L and V2V as standard across all personas, Smart Watch Connectivity and Powered Tailgate with Gesture Activation.

The introduction of the game changing iRA.ev provides customers with enhanced new features. The addition of industry-first charging aggregator integrated into the iRA.ev connected car app shows real-time availability of chargers (Unified Charging Locator with live availability of 9000+ Chargers), and enables seamless navigation to the charger, ensuring one can travel seamlessly to the length and breadth of India, without any anxiety or charge concern.

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The Curvv.ev comes enhanced with Advanced Driver Assistance Systems – Level II which boasts of 20 features. In addition to the same, this SUV Coupe provides its customers with 6 Airbags as standard across all personas, All Wheel Disc Brakes with brake disc wiping, Acoustic Vehicle Alert System (AVAS), SOS Call Function, ESP with i-VBAC as standard, Front Parking Sensor, Electronic Parking brake with Auto Hold Function as standard, Hill Hold Assist, Hill Descent Control and a well-rounded warranty cover on the High Voltage (HV) Battery pack and motor: 1.6 lakh km or 8 years and vehicle (1.25 lakh km or 3 years) , ensuring peace of mind.

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Mohit Soni
Mohit Sonihttps://www.thrustzone.com/
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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