Tata Curvv is one of the most anticipated launches from the house of Tata Motors. This Coupe-SUV first broke cover at the 2023 Auto Expo in its near production-ready version and now the test mule of the SUV has been spotted testing on the Indian roads. The heavily camouflaged version of the test vehicle gave away some crucial design hints. The positioning of headlamps lower down the bumper, DRL strip running across the nose, and the Tata Badge taking the pride of the place in the middle.
The grill on the SUV seems to be similar in its design and placement as seen on facelifted Nexon, Harrier and Safari. On the side, alloys are of different designs and the presence of a sharp kink towards the rear quarter glass is very much apparent. Other noteworthy bits in the SUV include the sleek window line and flush door handles along with aggressively rising shoulder line with prominent bulges lower down.
Tata Curvv will come equipped with a 1.5-liter turbocharged petrol engine capable of putting out 150PS along with 300Nm of max torque. Transmission options will include both manual and automatic with a high probability of DCT inclusion in Curvv’s range. However, the petrol engine could launch later in 2025. Tata will launch an electric iteration of Curvv based on its Gen 2 Platform and the model could offer a range of up to 500km in a single full charge. We expect the diesel to come in after 3 months of launch.
In terms of features, Tata Curvv is likely to come with a large touchscreen infotainment system with an additional boost of connected car technology. It will also get a fully digital driver display system, panoramic sunroof, automatic climate control, and a new steering wheel of Tata with an illuminated Logo at the centre.
As always, Safety will be high on the agenda of Tata Motors which means that prospective buyers will get vault-like build quality on Curvv. Tata will also offer Six airbags, electronics ability control, ABS with EBD, ISOFIX child seat mountings, and rear parking sensors on Curvv. In addition, Curvv might also receive some ADAS features to further its appeal among buyers.
As far as prices are concerned, the ICE variant of Curvv might start from Rs 10 lakh while the EV variant could cost at least Rs 15 lakh. Both are entry level pricing. On its arrival, Curvv will fight against the Maruti Grand Vitara, Kia Seltos, Skoda Kushaq, Volkswagen Taigun, Honda Elevate, MG Astor and Citroen C3 Aircross and Toyota Hyryder.
The electric variant of Curvv, on the other hand, will be up against the likes of Hyundai Creta Electric which is launching along with ICE version in first half of 2024. The MG ZS EV also falls in this segment as the Curvv sits above the Nexon EV. The MG ZS EV will get a facelift as well in 2025. Expect the Curvv concept to get a new name too.
