Tata Motors, one of India’s leading automotive brands, today announced the launch of the Safari #DARK, the latest flagship addition to the company’s successful #DARK range. The Safari #DARK Edition is now open for bookings and available at dealerships nationwide starting at 19.05 lakhs (ex-showroom, Delhi).
The Safari #DARK will be clad in the signature Oberon Black exterior body colour, which many have now come to associate with the #DARK range. The mascots on the fender and the tailgate as well as the 18” Blackstone alloy wheels lend the exteriors the signature #DARK look. As part of the interiors, Safari #DARK offers a premium Blackstone Dark theme with exclusive touches to the key elements. Additions like the distinct dark finishes, special Blackstone Matrix dashboard & premium Dark upholstery (Nappa Granite Black colour scheme with Blue Tri Arrow Perforations and Blue Stitching) complete the insides of the Safari #DARK.
Available on the XT+/XTA+ & XZ+/XZA+ trims, the Safari #DARK will get other exclusive features such as Ventilated Seats on both 1st and 2nd Row, Air purifier and Android Auto & Apple Car Play over Wi-Fi.
Commenting on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “Launched in July last year, with a power-packed line-up featuring India’s safest premium hatchback – the Altroz, India’s first GNCAP 5star rated car – the Nexon, Tata Motors’ premium midsize SUV with the Land Rover DNA – the Harrier and India’s highest selling passenger electric car – the Nexon EV, the #DARK range has, in a very short span of time, become a mainstay of our New Forever range of passenger vehicles. This will be even truer now with the addition of Safari #DARK to the line-up, with the exciting & unique proposition that it has to offer to the customers.
Furthermore, with a high sales penetration across brands, the #DARK range has undoubtedly become a popular choice for customers. The Harrier #DARK, which was launched as a limited edition product initially, did extremely well and on popular customer demand, became an integral part of the Harrier portfolio. It offered an exciting & unique package to the customers, which further extended with the introduction of the #DARK range. We are confident that this stylish #DARK Edition will prove to be yet another reason for car-buyers to upgrade to the magnificent Safari.”
Launched last year, the Safari, has already achieved milestones of its own, completing the 10K rollout in just 6 months & 16k happy Safari owners already reclaiming their life since the launch. The #DARK is the latest treatment to be given to the legendary SUV post the introduction of its #Gold avatar, which also has been greatly loved by all.
