A vision driven by necessity, the story of Keshav Rai- Founder of Bike Blazer and the creator of India’s first semi-automatic full-body bike cover, is marked by inspiration, hurdles, and triumph. In the ever-changing landscape of entrepreneurship, his story shines due to his resilience, innovation, dedication to solving tangible problems and making the solution accessible to all through ecommerce marketplaces such as Amazon.
Originating from a quest to offer a pragmatic solution to a common issue in automobile industry, Keshav embarked on his third entrepreneurial venture idea for Bike Blazer after witnessing the theft of a bike duster at a Delhi metro station. The sight of a man using the stolen duster to clean his motorcycle set the wheels in motion. This incident inspired the development of a portable bike cover that seamlessly fits over any motorcycle, presenting a hassle-free covering solution for bike owners. Thus, Bike Blazer emerged as a semi-automatic portable bike body cover, encapsulated in a small spherical device that covers the entire bike body.
Setting itself apart from conventional two-wheeler covers on the market, Bike Blazer’s innovation lies in its unique integration with motorcycles. This first-of-its-kind feature eliminates the need for users to carry a separate cover, offering unparalleled convenience and redefining the landscape of motorcycle protection solutions. The innovation streamlines the process: once the device is securely installed on the motorcycle, users simply pull out the cover. The cover unfolds automatically for placement on the vehicle, and it can be easily folded back using the integrated rotating handle. To top it all, the entire operation of covering a bike to rolling back the cover inside the device takes less than 60 seconds. Currently in its sixth iteration, Bike Blazer has evolved from a basic cover protecting only the seat and tank area to a full-body cover, shaped by continuous feedback and research from users.
Keshav recalls that Amazon played a pivotal role in Bike Blazer’s e-commerce journey. Since 2017, Amazon became the go-to platform for showcasing the product, attracting customers, and seamlessly fulfilling orders. Leveraging Amazon technologies such as FBA (Fulfilled by Amazon) for storage and order fulfilment, and AWS (Amazon Web Services) for a reliable and fast website experience, Bike Blazer found a robust foundation for its online presence. Amazon simplifies both technology and account management, helping set up and optimize storefronts with enhanced SEO and search terms. Customer feedback played a pivotal role in shaping Bike Blazer through its six versions. The iterative development process was guided by genuine testimonials and suggestions from users, validating the product’s effectiveness and convenience. Positive reception from customers serves as a source of pride and motivation for the team, underscoring the impact of Bike Blazer in addressing a real-world problem.
Launching an innovative product in the market posed its challenges, primarily educating customers about the importance of using a bike cover. The concept was relatively unfamiliar, especially in certain regions of India. Additionally, being a direct-to-consumer (D2C) company presented challenges, from in-house manufacturing hurdles to talent acquisition. Nevertheless, despite these obstacles, the organic reach and positive customer feedback played a crucial role in Bike Blazer’s success, validating the brand’s commitment to addressing a genuine market need.
