Total Motorcycle Engine Oil Introduced For The First Time as the manufacturer invested a lot in racing to develop it
Total Lubricants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.
Total Oil India Private Limited (TOIPL) is a part of TOTAL S.A. – started its operations in India from 1993. In India, the company has growing presence in businesses namely lubricants for automotive and industrial applications, LPG for domestic and commercial applications, modified bitumen products and special fluids managed through a team of over 600 employees. Total is committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.
Total in India a new range of automotive lubricant called ‘Total Hi-Perf’ for the motorcycle oil segment. Total’s widespread expertise in moto racing has resulted in a range of lubricants designed for complete protection and ultimate performance for all types of two-wheeled engines as well as a smoother ride, which is comfortable and cooler. Franco Morbidelli was crowned World Champion using TOTAL HI-PERF in the Moto2 category in 2017.
Total Hi-Perf protects the engine against events like sudden application of brake, frequent changes in gears, heavy usage of clutch and many other such occasions that a biker comes across while riding thereby helping the engine to operate smoothly at optimum performance
The lubricants division has pan India network of over 31 depots, 297 distributors and over 40000 dealers. Total has always ensured that the offerings include technologically advanced high performing products and services. Total has also initiated an extensive marketing campaign around the launch of Hi-Perf to engage multiple target groups. The campaign successfully targeted 40k+ garages, 80k+ mechanics and 13k+ retailers through a nationwide campaign, using new-age technology tools like Virtual Reality (VR).
The TV campaign consists of a fully gamified TVC, conceptualized with an objective to highlight the grievances of an everyday biker and how ‘Total Hi-Perf’ addresses his problems, delivers optimum performance and provides ease and comfort to enhance his ride experience. On the digital front, Total has collaborated with Power Drift and some popular moto-vloggers in the country to create a video series called Hi-Perf Ride for Legends, which will be amplified extensively on one of India’s leading OTT platform – ‘Voot’.
