Toyota Etios Sales of both the Liva and Etios are helping Toyota get inside the entry-level market deeper
Toyota Kirloskar Motor announced having reached a milestone of more than 4 lakh happy customers for Etios Series in India. Liva sales continue to witness a positive growth of 10% in April to September 2018 as compared to same period last year. Etios Series has been in strong demand over the years since the launch of Etios in India in 2011, both personal segment and fleet customers appreciate the best in class comfort, unmatched safety features, high resale value, low cost of ownership and high fuel economy.
Etios series has been constantly updated with refreshed new features, enhanced appeal, unbeatable safety features and newer technologies. With the launch of the “Platinum Etios and EtiosLiva” in September 2016, the company set new standards of safety and performance. The bold design, premium new styling and plush new interiors which put the Platinum Etios and the New Liva in a new avatar. Toyota Kirloskar Motor also launched the new Dual-Tone Etios Liva with eye-catching dual tone design loaded with style and substance meticulously designed keeping in mind the modern taste of Indian customers.
The Dual tone Liva has been widely appreciated by customers which has helped in pushing the growth of personal segment sales for Liva to 95%. To add freshness and cater to the changing taste of young EtiosLiva buyers, the company recently introduced the Liva Dual Tone Limited Edition across markets in India. The limited edition radiates modern style with a more smarter and sporty look.
TKM also launched the limited edition of Etios Cross called Etios Cross X- Edition in September last year with a more sporty and stylish look. It was loaded with a host of special add-ons to add to the design, safety features and performance.
Etios series has set a safety features such as the standardize dual SRS airbags and ABS with EBD across all grades,Front Seat Belts with Pre Tensioner & Force Limiter, Isofix Child Seat Locks for all models and all grades. Made-in India Etios has bagged 4 Stars at a crash test campaign organized by Global NCAP the international body that is involved in new car assessment in association with AA South Africa scoring 4 star rating in frontal adult passenger protection and three stars in child occupant protection.
