TVS Apache Overall Sales Reaches A New High Which Cements them in the performance segment
TVS Motor Company today announced that its premium motorcycle brand, TVS Apache has crossed a key sales milestone of 3 million units. Launched in 2005, the TVS Apache series of motorcycles is considered to be the fastest growing premium motorcycle brands in the country with presence across the globe.
The TVS Apache series is born on the race track, incorporating learnings from TVS Racing – the factory racing arm of TVS Motor Company, with a history of 36 years in motorsports. TVS Apache, the premium brand, spans across two categories – Naked and Super Sports. The RTR (Race Throttle Response) series, encompassing TVS Apache RTR 160, TVS Apache RTR 180, TVS Apache RTR 200 4V Race Edition 2.0, and the recently launched TVS Apache RTR 160 4V are the existing offerings in the Naked motorcycles category. On the Super Sport front, the brand introduced TVS Apache RR 310 as their first entrant into the RR (Race Replica) category. The motorcycle boasts of superior performance and riding dynamics, combined with a powerful, expressive design.
The TVS Apache series has created a series of experiential initiatives to connect with their customer base. Apache Racing Experience (ARE) is a platform where Apache owners get an exclusive first-hand experience of leveraging the racing DNA in their motorcycles under the guidance of National Road Racing Champions from TVS Racing. The TVS Apache Owners Group (AOG) has been created to become a common platform for customers to share their enthusiasm for motorcycling. Today, AOG rides have been conducted in over 33 cities, witnessing participation of over 3000 customers. Further, the brand also engages in performance shows such as Apache Pro Performance (APP) which create widespread customer engagement and taps potential customers.
TVS Apache is an award-winning series, which has consistently won recognition in the prestigious J.D. Power survey four years in a row (from 2015 to 2018). Recently, the TVS Apache RTR 180 was awarded as the Most Appealing Premium Motorcycle by J.D. Power Asia Pacific Awards for 2018.
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