TVS Motor today announced the integration of the innovative location technology, what3words into its customer app – TVS Connect. Beginning today, TVS Connect users can share and navigate to any location using three simple words. Illustrative of its industry-leading commitment to a superior customer experience through technology prowess, TVS Motor Company has become the first Indian two-wheeler manufacturer to bring this unique addressing system to its customers.
what3words is an easy way to identify precise locations. It has divided the world into a grid of 3-metre squares and given each square a unique combination of three random words: a what3words address. For example, ///routine.ballpoint.snares is the what3words address for TVS Motor Company’s HQ precise entrance in Chennai. Integrating what3words into the TVS Connect app allows customers to navigate the world more efficiently and meet friends and fellow riders in places without street addresses, such as scenic roadside viewpoints or community ride meeting points.
Across India, addresses are often not accurate enough to specify precise locations, such as building entrances, and don’t exist for specific points on roads and many rural areas. This makes it hard to find both places and people and complicates deliveries. This partnership will make navigation simple, hassle-free and less time-consuming for customers across India. Crucially, what3words also works offline, meaning that customers can rely on what3words to get them exactly where they need to be, even in areas with poor connectivity.
