Two Spares and Service Initiatives By Volkswagen includes customers getting more transparent service and other help every VW group car in the country
In a bid to digitalize the customer buying experience at dealerships, Volkswagen today announces the launch of ‘Digital Workplace Experience’. Under this initiative, all 121 dealerships across 104 cities will be equipped with tablet computers along with a pre-installed Digital Workplace application. This was first adopted by Tata Motors in the domestic market.
Taking a step towards digitalization, the application is an effort towards improving and transforming the sales and after-sales experience. The ‘Digital Workplace’ solution will enable consultants towards lead capturing, 360-degree view and vehicle presentation, videos, competition comparison, explore financing solutions, register test-drives and more. Further, create a customized product brochure for customers with their preferred vehicle and choice of features.
Further, enriching the after-sales experience the application allows technicians at the workshop to showcase and explain to customers the entire repair work required on their vehicle. Through a 6-step procedure the customer receives timely updates via SMS about their vehicle right from the time it’s entered the workshop till its completion. At the end, the customer can make his choice of either picking up the vehicle or asking the dealership to drop their vehicle at their doorstep. All the features of this application our installed in Volkswagen’s internal Sales Force portal, allowing dealers across the regions to reap the benefits of it.
Volkswagen Group Sales, on the other hand, inaugurated its new Regional Distribution Centre(RDC) in Chakan, Pune. With this Volkswagen Group strengthens its service footprint in the country. The RDC will be supplying parts to its parts distribution centres (PDC) located in north and south of India. With its strategic location, the RDC in Chakan, Pune will significantly contribute in reducing current lead-time in providing genuine parts to the dealers across the states of Maharashtra, Gujarat, Rajasthan and Madhya Pradesh. The RDC will also service Volkswagen Group India dealerships across the western part of India with one-day delivery of high-quality genuine parts, ultimately ensuring higher customer satisfaction.
During the first phase of its operation, RDC, Chakan will manage Volkswagen India’s export business across the world. The phase two of the operation, which starts from early next year will see it also servicing Volkswagen Group India dealerships across the western part of India with one-day delivery of high-quality genuine parts, ultimately ensuring higher customer satisfaction. This RDC will also be supplying parts to its parts distribution centres (PDC) located in north and south of India.
With its strategic location, the RDC in Chakan, Pune will significantly contribute in reducing current lead-time in providing genuine parts to the dealers across the states of Maharashtra, Gujarat, Rajasthan and Madhya Pradesh. This is aimed to improve Volkswagen Group after sales service offering, investing in creating world-class infrastructure and striving to remain a step ahead of the customers’ requirement by anticipating and offering them genuine parts by making it readily available.
