Volkswagen Popup Store Opens Up in Karnataka to make sure it reaches every part of the country
Volkswagen ‘Popup Store’ Opens Up in Karnataka in a bid to enhance accessibility and touch points within the Indian market, Volkswagen today inaugurated their first City and Pop-up store in the state of Karnataka. Under the brands’ initiative towards preparing to be ‘Fit for the Future’ and being innovative, Volkswagen will be launching 30 new pop-up and city stores across key markets in the next one year.
In a two spoke strategic approach, the Volkswagen Pop-up store aims to drive in aspiration towards premium mobility in India. The brand aims to touch base with the Indian heartland and offer them the opportunity to look and feel the brand before a customer makes his purchase decision. In India, in most cities a car purchase continues to involve the agreement of the entire family. For making this a smoother effort, the Pop-up stores would facilitate this premium experience in high growth markets of the country.
While the city store, being a derivative of the pop-up store will cater to the young, vibrant and energetic customers living in urban areas. The city stores will be effective, efficient and completely upbeat while continuing to offer a premium experience. It will be paperless in nature that will address customer queries seamlessly in this new digital era. However, after-sales services will be undertaken by the nearest workshops associated to the traditional fully-featured dealerships within the city.
Both the City and Pop-up stores are now fully operational and can be visited for a heightened customer experience. With this, Volkswagen will cover a total network of 119 showrooms, 113 workshops in 100 cities across India.
Notes:
City Showroom: Volkswagen Bengaluru Central
Address: Classic Building, King Street, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025
Pop-up store: Volkswagen Tumkur
Address: Bavikatte arcade serial no 297/2 khata number 297/A/3751, Tumkur, Karnataka 572106
