World premiere of its ‘Compact SUV’, Volkswagen Taigun, the first product under the India 2.0 project. The carline is developed on the indigenized version (MQB A0 IN) of Volkswagen Group’s globally renowned MQB (modular transverse matrix) platform. This ‘made-for-India’ new model is a perfect amalgamation to take on the likes of its rivals in the country.
Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, Marketing and After-Sales said, “Today, we present the next big step for Volkswagen in India. The compact SUV is especially designed for this market keeping in mind the needs of the aspirational Indian customer. We’re confident that this product offers a perfect combination of sportiness and sophistication, making it the right choice for our valued Indian customers.”
Volkswagen Taigun is refreshing and vibrant, catering to the modern Indian customer. The tall figure of the Volkswagen Taigun indicates the high ground clearance that would be suitable to drive on Indian roads. The striking front end highlight the vehicle’s affiliation with the brands SUV family while also emphasizing the individuality of the new model. The long wheelbase, makes its spacious for occupants in the rear seats – a major advantage of the MQB A0 IN platform. Volkswagen Taigun reflects a seamless integration of design proportions that depict true Volkswagen style. Furthermore, the sporty & bolder appeal would resonate with the young urban customer. It is in fact, an ideal companion, for any customer with an active lifestyle.
Further, Jürgen Stackmann added, “India continues to remain an important market for Volkswagen. As a Group we’re investing € 1 billion in the Indian market, which reiterates our commitment to this region. World over, SUVs are gaining popularity among our customers, which is why we are introducing Volkswagen’s SUV offensive in India, this year.”
Commenting at the World Premiere of the compact SUV, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “The product truly represents Volkswagen’s global SUV portfolio made specifically for the Indian market. The exterior and interior design language is created keeping in mind the needs of the aspirational Indian customers. We are quite confident that the compact SUV will be a top contender for a prospective customer. With this world premiere, we’re optimistic about tactfully driving our India strategy and realizing our vision to become a sustainable brand with a 3% market share.”
For Volkswagen, safety has always been of paramount importance and hence, the compact SUV will come equipped with all essential safety features. The Volkswagen Taigun will come equipped with industry set standards of safety like all Volkswagen cars. Thus, resulting in class leading ride quality, handling and high-speed stability. With the premiere of Volkswagen Taigun, the brand is moving forward with its SUV offensive strategy. It is expanding its India SUV portfolio and the market will experience Volkswagen’s SUV portfolio beginning H1 2020. We expect the SUv to get a 1.5 litre petrol motor mated to an 6-speed manual and a 7-speed dSG gearbox. There is no word on diesels yet. This motor should be fun to drive and efficient just like other TSi motors.
